Justilien Gaspard

Justilien Gaspard is an independent consultant that provides custom link building, seo consulting and link training. His area of focus is organic search. He has spoken at Search Engine Strategies conference (SES), authored 3 advanced search optimization courses for Search Engine Marketing Professional Organization's (SEMPO) Learning Institute and runs a link building blog. He has worked and consulted on link development campaigns that included Fortune 500, top online retailers and small to medium size businesses in competitive fields.

Recent articles by Justilien Gaspard

Link Building With a Small Budget
Six simple do-it-yourself link marketing strategies. Jan 28, 2010

Link Building Strategy: Employee Volunteer Program
Starting an office volunteer program is a public relations strategy that can produce high-quality links, publicity, and improved employee morale. Jan 14, 2010

Link Marketing Challenges & Solutions
Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas. Dec 24, 2009

Rethinking your Link Marketing Strategies
Tips for improving your rankings for budgets of all sizes. Dec 10, 2009

Link Building With a Small Budget
Some do-it-yourself link marketing strategies. Nov 12, 2009

Developing Successful Viral Marketing Ideas
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. Oct 29, 2009

Targeting People Who Control the Links
High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them. Oct 15, 2009

Getting People to Talk About Your Company
Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. Oct 1, 2009

5 Essential Skills of In-House Link Marketers
Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed. Sep 17, 2009

Common Mistakes When Hiring an Online Promotions Person
When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. Sep 3, 2009

More articles by Justilien Gaspard