Justilien Gaspard

Justilien Gaspard is an independent consultant that provides custom link building, seo consulting and link training. His area of focus is organic search. He has spoken at Search Engine Strategies conference (SES), authored 3 advanced search optimization courses for Search Engine Marketing Professional Organization's (SEMPO) Learning Institute and runs a link building blog. He has worked and consulted on link development campaigns that included Fortune 500, top online retailers and small to medium size businesses in competitive fields.

Recent articles by Justilien Gaspard

Link Marketing Challenges & Solutions
Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas. Jun 25, 2009

Link Marketing for Drop Shipping Retailers
It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products. Finding a unique angle to separate your site from the rest of the pack is the key to link development. Jun 11, 2009

Promoting Your Blog
You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership. May 28, 2009

Create Something Newsworthy, Part 3 -- Promotions
Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content. May 14, 2009

Create Something Newsworthy, Part 2 -- Testing
Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll often find they aren't as great as you thought. Apr 30, 2009

Create Something Newsworthy -- Branding, Marketing, Links
How do you get people talking about your company? Create the news. It isn't easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press or even go viral. Apr 16, 2009

Increase Online Visibility for Sales and Links
People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales. Apr 2, 2009

Look for Business Opportunities During These Tough Times
Opportunities abound for businesses that used prosperous times to build up their war chest. Even companies that didn't build up large cash reserves can employ some of the same strategies to expand or enter into new markets. Mar 19, 2009

Buzz Monitoring = Brand Development
Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalize on these discussions to build a better brand and link popularity. Mar 5, 2009

Developing Successful Viral Marketing Ideas
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. Feb 19, 2009

More articles by Justilien Gaspard