Justilien Gaspard

Justilien Gaspard is an independent consultant that provides custom link building, seo consulting and link training. His area of focus is organic search. He has spoken at Search Engine Strategies conference (SES), authored 3 advanced search optimization courses for Search Engine Marketing Professional Organization's (SEMPO) Learning Institute and runs a link building blog. He has worked and consulted on link development campaigns that included Fortune 500, top online retailers and small to medium size businesses in competitive fields.

Recent articles by Justilien Gaspard

Developing Successful Viral Marketing Ideas
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. Oct 29, 2009

Targeting People Who Control the Links
High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them. Oct 15, 2009

Getting People to Talk About Your Company
Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. Oct 1, 2009

5 Essential Skills of In-House Link Marketers
Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed. Sep 17, 2009

Common Mistakes When Hiring an Online Promotions Person
When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. Sep 3, 2009

Low-Hanging Fruit for Content Promotion & Links
Not getting the links you'd like? The problem might be that your focus is too broad and competitive. These days, it's easier to focus on minor topics to obtain high-quality links. Aug 20, 2009

Link Marketing for Travel and Tourism Businesses
Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right sites. Aug 6, 2009

Link Marketing Opportunities in Your Backyard
You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town? Jul 23, 2009

Community Outreach for Public Relations and Links
Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites. Jul 9, 2009

Link Marketing Challenges & Solutions
Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas. Jun 25, 2009

More articles by Justilien Gaspard