Archive for Elisabeth Osmeloski

Showing 34 items

• Travel Brands Walking a Social Media Tight Rope
  As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis. Internal corporate communications must catch up to the new platform -- and fast. We're still seeing effects of internal PR groups attempting to control the conversations, and put forth very specific messaging. It simply doesn't work in this new social environment. Nov 7, 2008
• The New Era of Travel Affiliate Marketing
  As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. Oct 10, 2008
• Getting Vertical Search Right: A Sneak Preview
  At SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where we've created more advanced users by simplifying search. So in the search for the next big thing, it's about providing a search service that is just above that highly set bar. Aug 8, 2008
• Key Themes in Online Travel
  SEO and PPC play important roles for online travel sites. But the space is getting crowded, and costs are going up. Where's the online travel market heading in the second half of 2008? Jul 18, 2008
• Travel Search 2.0 -- Know Your Audience
  The online travel industry has the benefit of being one of the most mature verticals in the Web today, and because of that, any new entrant has to seriously consider their value proposition and how they fit into the Travel 2.0 space, and remain laser-focused on their core differentiator. Jun 20, 2008
• What's In Your Travel Tool Bag? - Part 2
  Are we just so mesmerized by the glitz and glam of the coolest, latest and greatest flavor of the day that we've become oblivious to basic principles of marketing? How about creating a product that fulfills a specific need, is well positioned against its competition, is priced appropriately, and is promoted within the right context? May 23, 2008
• What's In Your Travel Tool Bag?
  Seasoned travel search marketing survivors know what SEM tools they need. If you don't know, here are your clues this week: key, blizzard, gray wolf, aim clear, wolf howl. Apr 25, 2008
• What Matters Most to Travel Search Marketers in 2008?
  It's time to check in on the accuracy of the many predictions for the future of search, and see how they're beginning to play out in the travel space. Mar 28, 2008
• How Search Marketing Slays Seasonality in Travel
  Travel search marketing is killing seasonality. Why the best hotels and airlines dance on seasonality's grave. Feb 22, 2008
• Why All Links Are Paid Links in the Travel Trade
  What's the best-kept secret in the travel industry? How links are bought, sold, swapped, and paid for in the travel industry. Feb 1, 2008
• Online Travel SEM Addictions: Web 2.0, Paid Links, Social Media
  Social media abuse, paid links PageRank, Web 2.0 overdose. Is online travel search marketing DOA? Dec 21, 2007
• Content Creation: About Journey, Not Destination? - Part 2
  Content is the cornerstone of SEO. Game over. Find out how in-house staff can transform your travel site. Oct 26, 2007
• Content Creation: About Journey, Not Destination?
  Is creating content really the cornerstone of SEO? If so, do you pay your writers? Or do you expect them to UGC you and write for free? Find out your options, including the road less traveled. Sep 28, 2007
• Crafting a Social Media Strategy Around Travel
  Elisabeth Osmeloski tells travel site providers how to take advantage of social media and traveler reviews. Aug 31, 2007
• Travel Search: Up Close and Personal
  SES Travel Edition organizer Elisabeth Osmeloski gives you an update on trends in the travel search industry. Aug 3, 2007
• Why Should I Book My Vacation Via Your Travel Site?
  Elisabeth Osmeloski tells owners and managers of travel sites how to convince every traveler that their service provides the most value. Do this well, and word of mouth marketing will kick in. Jul 6, 2007
• The Search Engine Update - Number 243 - May 22, 2007
  Search Engine Watch's recap of top search engine stories, featuring exclusive content for members since our last newsletter. May 22, 2007
• 500 Reasons the Travel Search Industry is About to Explode
  As in blow up, or expand greatly, in a good way for search marketers and consumers alike. And no, I am not about to do a list of 500 bullet points, so you can relax, and just catch the highlight reel. May 11, 2007
• The Search Engine Update - Number 242 - Apr. 18, 2007
  Search Engine Watch's recap of top search engine stories, featuring exclusive content for members since our last newsletter Apr 18, 2007
• Travel Search Marketing: Time for a Test Drive?
  Travel search brings consumers the best of local, social, shopping and multimedia verticals, and offers search marketers lots of opportunities. Search Engine Watch Editor and vertical search columnist Elisabeth Osmeloski provides a look at the opportunities. Apr 6, 2007
• The Search Engine Update - Number 241 - Apr. 3, 2007
  Search Engine Watch's recap of top search engine stories, featuring exclusive content for members since our last newsletter. Apr 3, 2007
• The Search Engine Report - Number 123 - Mar. 20, 2007
  Search Engine Watch's recap of top search engine stories and blog posts since our last newsletter. Mar 20, 2007
• The Search Engine Update - Number 240 - Mar. 20, 2007
  Our recap of top search engine stories that have appeared on Search Engine Watch, featuring exclusive content for members since our last newsletter. Mar 20, 2007
• The State of Paid Search in the U.K.
  At SES London last month, search providers and agencies discussed the latest happenings in paid search. Mar 8, 2007
• The Search Engine Update - Number 239 - March 6, 2007
  Elisabeth Osmeloski recaps top search engine stories, featuring exclusive content for members since our last newsletter. Mar 6, 2007
• The Search Engine Report - Number 122
  A recap of all the hottest news in the search industry since our last newsletter. Feb 21, 2007
• The Search Engine Update - Number 238 - Feb. 21, 2007
  A recap of all the hottest news in the search industry since our last newsletter. Feb 21, 2007
• The Search Engine Update - Number 237 - Feb. 1, 2007
  A recap of Search Engine Watch's top stories and updates on search engine marketing since our last newsletter. Feb 1, 2007
• The Search Engine Report - Number 121
  Search Engine Watch Editor Elisabeth Osmeloski recaps important news in search during December 2006 & January 2007. Jan 16, 2007
• The Search Engine Update - Number 236 - Jan. 16, 2007
  A recap of Search Engine Watch's top stories to wrap up 2006, and through the beginning of 2007. A special members satisfaction survey included. Jan 16, 2007
• The Search Engine Update - Number 235 - Dec. 19, 2006
  Search Engine Watch's recap of top search engine stories, featuring exclusive content for members during the month of December 2006. Dec 19, 2006
• Video Search Made the Internet Star
  The average person can find fame for themselves on the Internet with the advent of user generated video and social media. Nothing in the search industry has generated more buzz than the recent growth in online video search tools and social bookmarking sites. Explore these online video search tools to find your favorites. Nov 14, 2006
• The Ongoing Struggle of Free vs. Fee
  Does information really want to be free? If so, how can traditional information publishers and aggregators deal with shifting value propositions and revenue models of premium content and survive in the era of free web content? Oct 11, 2006
• About Elisabeth Osmeloski - Managing Editor Of Search Engine Watch
  About Elisabeth Osmeloski, managing editor of SearchEngineWatch.com, a site devoted to how search engines work, news, information and tips. Apr 4, 2006

Back to Elisabeth Osmeloski

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  GotVMail Communications Needham, United States
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• Director, Ad Operations
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