Archive for Mark Jackson

119 articles
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SEO Site Review: Beadsbug.com
Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more. Nov 10, 2009
Hand Edits or 'Vince' at Work in Google Search Results?
It's Google's job to rank the most qualified search results for their searchers. But is Google purposefully helping big brands rank higher? Oct 27, 2009
Addressing the 'O' in Search Engine Optimization
Tips for improving optimization efforts. Oct 13, 2009
SEO Horror Stories
Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don't know anything beyond how to write a title tag. Sep 29, 2009
Redesigning Your Web Site? Don't Neglect SEO
When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site. Sep 15, 2009
Blogging for Search Engine Optimization
Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start? Sep 1, 2009
Performance-Based Pricing for SEO?
Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control. Aug 18, 2009
SEO? That Sounds Like Work
Let there be no mistake: if you're going to do SEO properly -- unless you're willing to outsource everything to an SEO provider -- you're going to need some folks on your team to chip in. Aug 4, 2009
Brand Promotion Online -- Signals for Today's SEO
Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry. Jul 21, 2009
Top Signs Your Site Isn't Ready for Prime Time, Part 2
We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time. Jul 7, 2009
Top Signs Your Site Isn't Ready for Prime Time
Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series. Jun 23, 2009
Are PPC Ads Now Counting in Google Organic Backlinks?
In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search. Jun 9, 2009
Content is King...IF You Promote It
Social media tools can play an integral role in promotion of your content and generating links. While you can't always make a direct correlation between going viral on Twitter and the acquisition of links, it's clear that promotion of high quality content can and will lead to natural link generation. May 26, 2009
Is Twitter a Google Killer? Not Yet
The easier a search engine is to manipulate, the less likely it is to deliver quality results. Right now, Twitter Search is just too easy to manipulate. May 19, 2009
Selecting an SEO Firm: The What, How, and Who
Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn't have to be. Start with the basics: know what you want them to do, understand how they plan on doing it, and look at who is going to be doing the work. May 5, 2009
SEO Site Review: Time to Clean Up Home-Yard
It's time for Mark's quarterly site review. Today, we'll look at a Web site that has so many issues that there's going to be something here for everyone. Apr 28, 2009
Link Building? How About Link Optimization?
There's an expression in the sales business that the "easiest sale that you will ever make is to upsell an existing client." Well, in link building, one of the best and easiest links that you can get is to modify a link that you already have. Apr 21, 2009
Are You Giving Away Free SEO Advice?
It can be frustrating for an SEO to go to the effort of crafting a customized proposal for a potential client, who then takes that proposal and implements it on their own. How can an SEO provider protect itself from bottom-feeders looking for free advice, while still preparing legitimate prospects for the necessary work that will go into the SEO effort? Apr 14, 2009
Don't Overlook Local Search Opportunities
With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? Apr 7, 2009
3 Keys to a Successful Web Presence
A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. Once you get people to your site, you need to convince them to stay, and show them what you want them to do. Mar 31, 2009