SES New York 2010, March 22-26

Mark Jackson

Mark Jackson, President and CEO of Vizion Interactive, a search engine optimization company. Mark joined the interactive marketing fray in early 2000. His journey began with Lycos/Wired Digital and then AOL/Time Warner. After having witnessed the bubble burst and its lingering effects on stability on the job front (learning that working for a "large company" does not guarantee you a position, no matter your job performance), Mark established an interactive marketing agency and has cultivated it into one of the most respected search engine optimization firms in the United States.

Vizion Interactive was founded on the premise that honesty, integrity, and transparency forge the pillars that strong partnerships should be based upon. Vizion Interactive is a full service interactive marketing agency, specializing in search engine optimization, search engine marketing/PPC management, SEO friendly Web design/development, social media marketing, and other leading edge interactive marketing services, including being one of the first 50 beta testers of Google TV.

Mark is a board member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) and a member of the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences.

Mark received a BA in Journalism/Advertising from The University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web."


Recent articles by Mark Jackson

    Selecting an SEO Firm: The What, How, and Who
    Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn't have to be. Start with the basics: know what you want them to do, understand how they plan on doing it, and look at who is going to be doing the work.

    Reputation Management: Own the Top 10 Results for your Brand
    Owning as much real estate in the SERPs as possible for mentions of a brand is a basic, fundamental element of controlling the public perception.

    Natural Link Building Practices
    Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy.

    SEO Site Review: Beadsbug.com
    Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more.

    Hand Edits or 'Vince' at Work in Google Search Results?
    It's Google's job to rank the most qualified search results for their searchers. But is Google purposefully helping big brands rank higher?

    Addressing the 'O' in Search Engine Optimization
    Tips for improving optimization efforts.

    SEO Horror Stories
    Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don't know anything beyond how to write a title tag.

    Redesigning Your Web Site? Don't Neglect SEO
    When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site.

    Blogging for Search Engine Optimization
    Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start?

    Performance-Based Pricing for SEO?
    Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control.

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