Archive for Carrie Hill

Carrie Hill

Showing 43 items

  • 25 Design Best Practices for Your Small Business Web Site
    Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience. Nov 25, 2008
  • Six Things You Might Be Doing Wrong (And How to Fix Them)!
    When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for. Nov 11, 2008
  • Building it Better -- Small Business Site Architecture
    Businesses built on a strong foundation grow and flourish. Web sites with solid architecture can have stronger search results. If you're thinking about designing or redesigning your small business Web site, get organized before you start. Oct 28, 2008
  • Where's The ROI?
    Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. Oct 14, 2008
  • The Geometry of SEM -- What's your Angle?
    When you're competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your Web site to serve the most profitable aspect of that need. An angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure. Sep 30, 2008
  • Making the Most of Search Engine Copywriting
    Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you promised. Small business owners must be aware of what their ad copy promises, and how they deliver on those promises. Sep 16, 2008
  • 6 Tips for Small Business Marketing Success
    How can the success of a sticky idea be analyzed and repeated? In his new book, SES keynote speaker Dan Heath shares some thoughts that can help small business Web marketers find success. Sep 2, 2008
  • SEM Success In 10 Minutes A Day
    No time to pay attention to your search engine marketing lately? You'd be surprised what you can do to improve your small business marketing efforts in 10 minutes. Is your keyword research up to date? How about your sitemap? Are you Twittering yet? Tackle these 10 simple tasks and you'll see results for your small business site. Aug 19, 2008
  • Increase Web Site Conversions with the Scientific Method
    It's so simple in description, but has unlimited potential. The scientific method can apply to any type of experiment, be it chemistry or Web site marketing. Aug 5, 2008
  • Why Links are Like Shoes
    The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want to be the Zappos of link building. Jul 22, 2008
  • Local Search for Little Biz
    For many small businesses, commercial transactions don't take place on the Web. Anything that you'd traditionally look for in the print yellow pages becomes a local search on the Internet. Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. Jul 8, 2008
  • The Big Picture -- Well-Rounded SEM for SMBs, Part 3
    In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of the right people. A few more elements a small business should consider when looking at a well rounded SEM campaign include local search, usability, and creating a Web site that will increase conversions. Jun 24, 2008
  • The Big Picture -- Well-Rounded SEM for SMBs, Part 2
    When it comes to marketing your small business, the key is keeping your mind open to the possibilities -- you never know where the next big thing will be. Branding, reputation management, social networking, viral marketing, images, and videos are the current essential tactics for small businesses trying to put together well-rounded online marketing campaigns. Jun 10, 2008
  • The Big Picture - Well-Rounded SEM for SMBs, Part 1
    There are many different elements a small business can use to put together a well-rounded online marketing campaign. We've put together a list of things to think about when putting your search marketing to the test. May 27, 2008
  • Small Business Owners Need Twitter and LinkedIn
    It's a time investment. But something worth having takes time. Keeping up with what's going on in your industry and creating a community you can talk with are key factors that successful web businesses employ. May 13, 2008
  • Taking the Fear Out of Web Analytics for Your Small Business
    Make more money in less time with Web analytics. Understand the four metrics you should be analyzing on your small business web site. Apr 29, 2008
  • Boost Search Traffic Conversion Rates with Post-Click Marketing
    How does a small business owner boost conversion rates without spending big bucks? Here's an SEO and PPC DisneyWorld example of that's a real Cinderella story. Apr 15, 2008
  • Small Business SEM Takeaways from SES NY
    Search Engine Strategies New York had something for everyone, including tips for small business marketers. Apr 1, 2008
  • 30 Free Ways To Market Your Small Business Site
    Is it too good to be true? Hardly. Here are 30 free tips, from social media to analytics to link building, which you can use to market your small business online. Mar 18, 2008
  • Small Business Growing? Know When to Let Go
    If you're spending more time on search marketing than actually running your business, it might be time to outsource. Mar 4, 2008
  • How To Outrank Your SEO Competitors
    SEOs and Small Business Owners: Type-A personalities. What to do when your competitors outrank you in search engines. Feb 19, 2008
  • 4 Ways Google AdWords Can Increase Small Business Profits
    What are the four easiest ways a small business can increase profits from Google AdWords campaigns? Feb 5, 2008
  • HTML Title Tag Defines Your SEO Strategy
    Search engine optimization for small business starts with a title tag. Here's how to DIY in SEO. Jan 22, 2008
  • Small Business SEM New Year's Resolutions
    Back to the future with New Year's search marketing strategies for small and medium-sized enterprises. Jan 8, 2008
  • Social Media for SEM Savvy Small Biz Owners
    How a lower Web site conversion rate can pump up the volume on your Small Biz sales. Dec 11, 2007
  • SEO and Usability: Use 'em or Lose 'em
    SEO strategy combined with Web site usability. If not, users losers? Nov 27, 2007
  • Keywords First - New Web Site Second
    Keyword research: Everything you wanted to know but were afraid to ask. Nov 13, 2007
  • SME Brand Strategy: SEM Tactics, Tips, and Tricks - Part 2
    Build a small business brand online: Impossible? Not when all forms of online media are converging under search. Oct 30, 2007
  • SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 1
    They said it couldn't be done. You can't build your brand online with search marketing tactics. Don't get snowed: here's a blizzard of tips and tricks to prove them wrong. Oct 16, 2007
  • Taking the Offline Business Online
    Search engines would love to include your small business Web site in their results. They want you to be found. So why are you hiding offline? Oct 2, 2007
  • Think Small, Win Big: Social Media Marketing
    Social media sites have opened membership profiles to the search engines. Has social media arrived? Or is it still middle school for Web sites? Sep 18, 2007
  • Say "Bah Humbug" to Holiday Marketing Stress
    Carrie Hill tells you how to avoid holiday stress by getting a jump start on your holiday marketing campaigns. Sep 4, 2007
  • Won't You Be My Neighbor?
    Carrie Hill tells you how to build a well-focused Web site to maximize traffic and succeed in a competitive online marketplace. Aug 21, 2007
  • Don't Be a Local Yokel II – Enhancing Your Yahoo! Local Listing
    Carrie Hill tells you how to enhance your local listings in Yahoo! Local to bring more traffic to your site. Aug 7, 2007
  • Don't be a Local-Yokel - Enhance Your Local Business Listings
    Did you know you could enhance your local listings in Google Maps and Yahoo! Local to bring more traffic to your site? Carrie Hills shows you how. Jul 24, 2007
  • Using WordPress to Manage Your Web Site Content – Part 2
    Carrie Hill tells you how to use plug-ins when designing your standalone or Web site blog – great tips for getting started. Jul 10, 2007
  • Using WordPress to Manage Your Web Site Content – Part 1
    Did you know you could use WordPress to build or maintain your Web site or blog? All you need is an Internet connection, and Carrie Hill tells you how easy it can be. Jun 26, 2007
  • Redesigning Your Small Business Web Site
    There comes a time in the life span of every small business Web site when one must consider a site redesign. Carrie Hill gives you a checklist to help you through this process so you’ll know why, when and how to redesign your site. Jun 12, 2007
  • Universal Search for Small Business: What You Need to Know About Google's New Search Results
    There's been a lot of buzz about Google Universal Search. You may be wondering what this means for small businesses. Carrie Hill tells you how your business can capitalize on Google's new search algorithm. If you take her advice, there's no place to go but up in the SERPs. May 29, 2007
  • Do-It-Yourself Directory Research and Evaluation
    Building links and traffic via directory listings is a both critical and confusing for small business owners managing their own SEM. Follow these steps to success in developing your own directory links. May 1, 2007
  • Branding Isn't Just for Big Businesses
    Search advertising can be intimidating to small businesses, but buying your company name in PPC ad programs can be both affordable and profitable. Apr 17, 2007
  • Getting Found in Local Search
    If the intent of your business is to bring customers to your location, considering local search during the site-building and optimization process can bring targeted customers to your site. Vertical search columnist Carrie Hill takes a look at how to get started in local search optimization. Apr 13, 2007
  • Time and Money: Small Businesses Have Little of Each
    By thoroughly evaluating each search marketing opportunity you're presented with, you'll be more likely to invest your time and money in things that work. Our SEM for Small Business columnist Carrie Hill shares a fundamentalist approach to undertaking any SEO or SEM tactics. Apr 3, 2007

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