Highlights from the SEW Blog: Feb. 26, 2007

By Kevin Newcomb , February 26, 2007

We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

• Google Looks at Human Brain Algorithm
  Google is really pushing forward with its studies into Artificial Intelligence. So now we have to wonder if the Google future is going to be an "AI" world, or a "Terminator" world.
• The 301 Redirect Headache
  Moving Web pages that have been indexed by search engines to a new URL via a 301 permanent redirect can cause a headache that must be planned for.
• Google Groups Becoming a Gold Mine for SEO Information
  Google Groups recently relaunched with a new look and feel. One of the most popular groups in the search engine optimization community is the Webmaster Help group.

Search Advertising

• Is Google Gearing Up For Assault On Traditional Media?
  An advertiser survey from Google asks questions that span traditional and interactive media, and hint at the tools and methods Google may have in the works.
• Marchex Adds Conversion Tracking
  Marchex's new conversion tracking feature allows advertisers to designate and track five different types of conversions in its PPC advertising platform.
• Adify To Provide Ads for Washington Post, Newsweek
  Adify's "Build Your Own Network" ad platform will be used by the Washington Post and Newsweek for their online publications.
• Search Engine Advertisers' Wish List
  What changes do you wish the search engines would implement to make PPC search advertisers' lives easier?
• Google Quality Score Now Live
  The quality score update to Google's ad ranking algorithm announced last week is now live.
• BusinessWeek: Search Ads Getting Too Pricey
  The business magazine explores a "fallout from a new online ad rush," where commerce giants are increasingly muscling out smaller businesses from the ad pool.
• Ask.com Renews Deal with LookSmart
  Ask.com will renew its license with LookSmart AdCenter for Publishers through 2009.

Linking Issues

• 11 Guidelines for Getting Authoritative Links
  Authoritative links bring value to your Web promotion strategy that goes beyond the surface.
• What is the Value of a Link?
  What's a link worth to you, to buy or develop?
• Becoming a Successful Web Entrepreneur
  The Web world is very competitive, and winning attention (and inbound links) requires that you bring something new to the table.

Analytics & ROI

• Search Biz Lends A Hand
  In the analytics area, the big search and portal businesses are lending a hand to the display ad marketplace.

Vertical & Specialty Search

• Lighten Up, Dear Video Advertiser
  Given how advertisers behave on TV, maybe it’s time for them to lighten up.
• Yahoo, Google and Bloglines Dominate Web-based RSS Reader Market
  A report from FeedBurner finds that a few top readers are driving the majority of clicks.
• Local Search Partnerships of the Day
  Today saw notable partnership announcements in the local search space from Tellme and AdStar.
• More Ads for MySpace
  A Fox Interactive Media's acquisition could mean more graphical ads will appear on MySpace pages.
• Krugle Adds Microsoft CodePlex to its Index
  Hot on the heels of providing code search integrated into the Yahoo Developer network, Krugle is now working with Microsoft.
• Local Search Gets its Mojo Working
  MojoPages launched today, combining traditional online yellow pages listings with social media features.
• IndustryBrains Continues to Grow Vertically
  IndustryBrains has announced partnerships with seven new content publishers in several verticals.
• Business.com to Provide WSJ PPC Advertising
  Business.com has inked a deal to become the exclusive provider of pay-per-click advertising for the Dow Jones’ Wall Street Journal Online search pages.
• Google News isn’t top dog in UK news search, either
  Last week, we wrote that Yahoo News and AOL News have larger unique audiences than Google News -- in the US. So, what’s the story in the UK?

Social Media

• Sproose to Show 'Subject Expert' Information in Search Results
  The personalized social networking search engine plans for "Wiki-style" expert listings to be included in Sproose's search results.
• MSN Reporter -- A Digg Competitor from MSN
  MSN Reporter, in beta since October 2006, has launched in the Netherlands, Belgium and Norway markets.

SEM for Small Businesses

• Skype's One-Two Punch
  Skype rolled out an updated version which allows users to search for local businesses and call them.

SEM Industry Issues

• EFF Backs Google Trademark Advertising Methods
  Google's allowing of advertising on trademarked keywords has received the support of the civil rights group Electronic Frontier Foundation.
• Veritas Pays $30 Million To Settle AOL Fraud Case
  The SEC will receive $30 million from Veritas to settle the AOL advertising fraud case. AOL paid $200 million in 2005 to settle its part of the case, which found both companies had inflated advertising sales numbers by as much as $20 million.

More from the SEW Blog

• SES London Cartoon Review
  Rebecca Kelley at SEOmoz has once again summarized her Search Engine Strategies experience with a cartoon created from photos of the London conference.
• Yahoo Gives 2nd SearchLight Award
  Avenue A | Razorfish took home top honors for their “Your Choice, Your Chase” campaign.
• Google Adds Non-search Revenue Stream
  Google today launched its "Google Apps Premier Edition," a subscription-based offering of its office/productivity apps, including webmail, calendar, IM, docs and spreadsheets.
• Yahoo Sings The News - Will Investors Sing the Blues
  Singing newscasters? Is something wrong at Yahoo?
• Microsoft Consumer Intention Tool Rocks!
  The tool does not always give you what you are expecting -- but there are times when what we think should be true sometimes isn't.
• European Countries Plan to Track Net Use
  Europeans may soon find they cannot be anonymous on the Web anymore.
• Bill Wise Leaves Did-it
  Bill Wise has resigned his post as CEO of the paid search management agency Did-it.com.

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

• Yahoo Publisher Network’s Trojan Horse, TechCrunch
• SEO Niches and the Big Picture, ClickZ
• Secret Confessions of a Link-A-Holic, Problogger
• Showcase your "Best" to Social Media Traffic, Pronet Advertising
• Are Google Apps a productivity killer?, Don Dodge
• Panama Puts Yahoo Back in the Race, Business Week
• An Ad Upstart Forces Google to Open Up a Little, NY Times
• Google in Content Deal With Media Companies, NY Times
• Piper Pegs 2011 Web Ad Spending at Over $80 Billion, ClickZ
• Matt Cutts Wants You To Help Fight Spam, Graywolf's SEO Blog
• User Reviews: Hot and Getting Hotter, Small Business SEM
• Accessibility: 5 Questions with Andy Hagans, Convert Up
• Panama Increasing Click Throughs, Marketing Shift
• GOffice - what's the big deal?, Beyond VC
• Search engines now more popular than adult sites, Netimperative
• Social Media Monitoring Firm Cymfony Being Bought By TNS Media Intelligence, paidContent
• How to Use StumbleUpon for Your Business: The Definitive Guide, 10e20
• Too many companies are like bad marriages, Creating Passionate Users
• Geo Targeting Tips With Yahoo Search Marketing, Search Engine Roundtable
• Digg Upgrades Spam Armor, Unblocks Sites, TechCrunch

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