Archive for Chris Boggs

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SEO Tools -- Worth the Time and Money?
An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts. Nov 20, 2009
It's Not Too Late for 2009 Holiday-Focused SEO
Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season. Oct 23, 2009
Google Sidewiki and SEO -- Relevant to Each Other?
Brand managers, brace yourself: Individual Google Sidewiki comment "pages" can gain search engine rankings of their very own. Oct 9, 2009
When to Run Away from an SEO Company
There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door. Sep 11, 2009
Common SEO Problems of E-commerce Sites
All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites. Aug 28, 2009
Building Directory Links: A Valuable SEO Tactic?
One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? Jul 17, 2009
How Long Should It Take for SEO to Show Results?
How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. Another important variable is whether you're working on a new site or updating an old one. Jun 12, 2009
Google Sitelinks for Directory-Level Pages
Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO, not to mention anyone with a site that has the structure and authority to merit sitelinks at the root domain. May 29, 2009
Customer Segmentation and SEO -- A Beautiful Couple
Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion. May 8, 2009
Performance Management for SEO Teams
Disciplined companies that are able to drive efficiencies through performance reviews and goal-setting can get an edge in SEO as well. Setting expectations and creating consistent, attainable goals can help all members of an SEO team to make a project successful. Apr 24, 2009
A Guide to Search Engine Strategies New York 2009
Search Engine Strategies New York, usually the largest of the three U.S.-based shows on the SES circuit, is upon us. One of the original search-focused conferences has grown into a must-attend for in-house and agency specialists needing updated tactics and strategies. Mar 22, 2009
Combating SEO Implementation Paralysis
For many years, SEO consultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. Let's look at some causes of this implementation paralysis, and ways to avoid or mitigate its impact. Mar 6, 2009
Be My Valentine: Please Link to Me?
Requesting links is like asking someone to be your Valentine. You have to be sweet, and you'll get a lot of yeses simply by asking. But if you act strange, or go somewhere that you don't really belong and start asking for Valentines, all you'll get are weird looks. Feb 20, 2009
Don't Believe Everything You Read
Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to base their search marketing strategies on blog posts. Feb 6, 2009
A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. Jan 23, 2009
SES Chicago 2008 Recap
Launch, analyze, refine analysis techniques, adjust and repeat. Search marketing these days shines most brightly because of our ability to provide exact measurements and consistently greater ROI. Dec 19, 2008
Selling SEO During an Economic Downturn
In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if you aren't pushing for investment in organic search. Nov 21, 2008
SES Chicago 2008 Invitation and Primer
An exciting agenda, several SEM experts, great speakers, and plenty of networking opportunities await in Chicago for the Search Engine Strategies Conference and Expo. Will we see you there? Nov 7, 2008
SEO During E-Commerce Application Development
E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. As with large-scale Web site designs and redesigns, putting search engine optimization off until after the fact can be a costly mistake. Oct 24, 2008
Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and planning considerations. Oct 10, 2008