Chris Boggs

Chris Boggs is a Director of Search Engine Optimization at Rosetta. Formerly with Brulant, an Interactive Agency and Application Development shop acquired by Rosetta in 2008, Chris has been living and working in the Cleveland, Ohio, area since 2007. Chris is also Associate Editor of the SEW forums, and has served on the SEMPO Board of Directors since 2006.

Recent articles by Chris Boggs

SEO Tools -- Worth the Time and Money?
An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts. Nov 20, 2009

It's Not Too Late for 2009 Holiday-Focused SEO
Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season. Oct 23, 2009

Google Sidewiki and SEO -- Relevant to Each Other?
Brand managers, brace yourself: Individual Google Sidewiki comment "pages" can gain search engine rankings of their very own. Oct 9, 2009

When to Run Away from an SEO Company
There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door. Sep 11, 2009

Common SEO Problems of E-commerce Sites
All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites. Aug 28, 2009

Building Directory Links: A Valuable SEO Tactic?
One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? Jul 17, 2009

How Long Should It Take for SEO to Show Results?
How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. Another important variable is whether you're working on a new site or updating an old one. Jun 12, 2009

Google Sitelinks for Directory-Level Pages
Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO, not to mention anyone with a site that has the structure and authority to merit sitelinks at the root domain. May 29, 2009

Customer Segmentation and SEO -- A Beautiful Couple
Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion. May 8, 2009

Performance Management for SEO Teams
Disciplined companies that are able to drive efficiencies through performance reviews and goal-setting can get an edge in SEO as well. Setting expectations and creating consistent, attainable goals can help all members of an SEO team to make a project successful. Apr 24, 2009

More articles by Chris Boggs