Highlights from the SEW Blog: Jan. 22, 2007

By Kevin Newcomb , January 22, 2007

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

• Google Courts Book Publishers, Librarians
  Google held an all-day love-fest for book publishers at the New York Public Library, complete with an all-star cast of Web luminaries.
• Are You Undervaluing Traffic?
  Many marketers aren't able to quantify the value of online traffic. The problem isn't that online traffic costs are increasing, it's that they cost so little to begin with.
• The Sweet Smell of Search?
  The concept of "search scent" illustrates that humans forage for information on the Internet in much the same way animals follow scent and visual cues to find food.
• Two- and Three-Word Queries Rule
  According to data collected from users of European Web analytics provider OneStat, most people use 2- or 3-word queries in search engines.
• SEMPO Brings State of Search Marketing Survey to Europe
  For the first time, SEMPO is fielding a European version of its "State of the Search Marketing Industry" survey. It's designed to estimate the size of European corporate spending on search engine marketing activities and to document key SEM trends in Europe.
• Miva InLine Ads Now Self-Serve
  Pay-per-click ad network Miva is consolidating its search ads, contextual text ads and in-line text ads under a single management console, dubbed Miva Monetization Center (MC).
• Without Neutrality, What Happens to Search?
  Search depends on net neutrality. As a searcher, you already know how it feels to be blocked from results. Who hasn't performed a search where you clicked to some blocked or paid access page? Now imagine that on a larger scale, and search becomes an exercise in ultimate frustration.
• What’s Worth More, the Review or the Links?
  SponsoredReviews has joined the much-maligned pay-to-blog network scene.
• Urchin Founder Talks About Google Analytics
  Urchin founder Brett Crosby talks about Google Analytics' philosophy of building a scalable product with minimal service needs, the good and bad of being acquired by Google, and the top issues facing analytics providers.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility to search for the headline.

• LinkBait Alone Won’t Do It. You Need Link Ninjas., Jim Boykin
• All Wikipedia Links Are Now NOFOLLOW, Search Engine Journal
• The Year in Review, Google Webmaster Central blog
• Lawyers Cost Money But SEO is Free?, Online Marketing Blog
• Weather Report: Yahoo! Search Index Update, Yahoo Search Blog
• Indexing and Ranking: The Chicken or the Egg?, ClickZ
• Benefits of the New Platform, Yahoo Search Marketing Blog
• Top 5 Trends in 2007, Google CPG blog
• Quantcast.com - Better than Hitwise, Alexa, and Compete.com Combined?, SoloSEO
• I Don’t Digg Being Dugg, Cre8pc
• Google, YouTube, and the future of Web video, Don Dodge
• Vertical Search Auctions on Portals Coming Soon?, ClickZ
• The Online Sea Change: Seevast CEO Lance Podell, Adotas

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