Archive for John Tawadros

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Search and the Comeback Kid: Part 1
Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. Dec 13, 2007
Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners
How can an organization integrate search with their other best of breed experts for optimal results? Nov 7, 2007
Searching for Options: Integration Spells Sweet Success
Choosing a search marketing vendor requires careful consideration of how they will integrate with your other marketing efforts. Sep 20, 2007
Google Universal: Friend or Foe?
Google's switch to Universal Search has more than a few marketers awash with panic over loss of rankings. Jul 10, 2007
Is Your SEO Strategy Global?
Developing a global SEO strategy is not an easy undertaking. But if you have, or plan to have, a worldwide presence, you should create a global plan sooner, rather than later. May 23, 2007
Driving SEO Outsourcing Success
Some marketers think that outsourcing the management of their SEO campaign means they can sit back and wait for the results to be delivered. Unfortunately, such thinking is delusional. May 3, 2007
Driving SEO Outsourcing Success
Some marketers think that outsourcing the management of their SEO campaign means they can sit back and wait for the results to be delivered. Unfortunately, such thinking is delusional. May 3, 2007
Data Mining: The Heart of Analysis, Part 2
It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well. Mar 27, 2007
Data Mining: The Heart of Analysis
What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. Feb 14, 2007
The Bigger Question of SEO
Is SEO rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value it delivers. Jan 10, 2007