John Tawadros

John Tawadros is VP of client services and technology at iProspect. John brings international technology-service experience to the company, where he provides support to iProspect's clients and ensures that the company continues to refine its search engine marketing technology, tools and processes. He is also responsible for new product development and iProspect's search engine partnerships.


Recent articles by John Tawadros

    Search and the Comeback Kid: Part 1
    Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. Dec 13, 2007

    Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners
    How can an organization integrate search with their other best of breed experts for optimal results? Nov 7, 2007

    Searching for Options: Integration Spells Sweet Success
    Choosing a search marketing vendor requires careful consideration of how they will integrate with your other marketing efforts. Sep 20, 2007

    Google Universal: Friend or Foe?
    Google's switch to Universal Search has more than a few marketers awash with panic over loss of rankings. Jul 10, 2007

    Is Your SEO Strategy Global?
    Developing a global SEO strategy is not an easy undertaking. But if you have, or plan to have, a worldwide presence, you should create a global plan sooner, rather than later. May 23, 2007

    Driving SEO Outsourcing Success
    Some marketers think that outsourcing the management of their SEO campaign means they can sit back and wait for the results to be delivered. Unfortunately, such thinking is delusional. May 3, 2007

    Driving SEO Outsourcing Success
    Some marketers think that outsourcing the management of their SEO campaign means they can sit back and wait for the results to be delivered. Unfortunately, such thinking is delusional. May 3, 2007

    Data Mining: The Heart of Analysis, Part 2
    It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well. Mar 27, 2007

    Data Mining: The Heart of Analysis
    What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. Feb 14, 2007

    The Bigger Question of SEO
    Is SEO rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value it delivers. Jan 10, 2007

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