Archive for Kevin Newcomb

Showing 305 items

• SearchDay | Assembling Your Landing Page Optimization Dream Team
  Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team, Part 2; Is Your Site Browser-Ready for the Holidays?; Only 11% of Social Network Users Will Make a Purchase Based on Advertising; and more. Nov 26, 2008
• SearchDay | 25 Design Best Practices for Your Small Business Web Site
  Today's search engine marketing news and opinion: 25 Design Best Practices for Your Small Business Web Site; Keyword Research for Search Engine Optimization; LinkedIn's New Search Platform Goes Live; and more. Nov 25, 2008
• SearchDay | How to Communicate SEO Value
  Today's search engine marketing news and opinion: Great Expectations: How to Communicate SEO Value; Retail Search Ad Spend Up 33% So Far in Q4; Live Search Adds Shopping and Flight Instant Answers; and more. Nov 24, 2008
• SearchDay | Selling SEO During an Economic Downturn
  Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more. Nov 21, 2008
• SearchDay | I Love Crazy Link Ideas
  Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more. Nov 20, 2008
• SearchDay | Yahoo's Next Move
  Today's search engine marketing news and opinion: Yahoo's Next Move; Marketing Pitches: Don't Strike Out With Your Audience; Google AdWords Launches Search-Based Keyword Tool; and more. Nov 19, 2008
• SearchDay | SEO Dreams are Made of This
  Today's search engine marketing news and opinion: SEO Dreams are Made of This; The Future of Google's Search Personalization; Jerry Yang to Step Down as Yahoo CEO; and more. Nov 18, 2008
• SearchDay | President 2.0
  Today's search engine marketing news and opinion: President 2.0; Creating Simple, Yet Impressive Charts; Blog Content Influences Consumer Buying Behavior; and more. Nov 17, 2008
• SearchDay | Offline and Online Conversions Tracking: Increase Your ROI
  Today's search engine marketing news and opinion: Offline and Online Conversions Tracking: Increase Your ROI; Looking for Holiday PPC Tips?; Google Adds Voice Search to iPhone Search App; and more. Nov 14, 2008
• SearchDay | Use Online Public Relations for Link Marketing
  Today's search engine marketing news and opinion: Use Online Public Relations for Link Marketing; The Good, the Bad and the Ugly: Click-Through and Conversion Rates; Google Site Search Offers On Demand Indexing; and more. Nov 13, 2008
• SearchDay | Must We Unlock the Deep Web?
  Today's search engine marketing news and opinion: Must We Unlock the Deep Web?; Assembling Your Landing Page Optimization Dream Team; Google Updates Search Results for iPhone; and more. Nov 12, 2008
• SearchDay | Google AdWords Quality Score -- That's Old-School for SEO
  Today's search engine marketing news and opinion: Google AdWords Quality Score -- That's Old-School for SEO; Six Things You Might Be Doing Wrong (And How to Fix Them); Microsoft Strikes Toolbar Agreement with Sun; and more. Nov 11, 2008
• SearchDay | Universal Search: The (War) Elephant in the Room
  Today's search engine marketing news and opinion: Universal Search: The (War) Elephant in the Room; Build Your SEM Network -- Get LinkedIn; Google's Schmidt Will Not Be Obama's CTO; and more. Nov 10, 2008
• SearchDay | Travel Brands Walking a Social Media Tight Rope
  Today's search engine marketing news and opinion: Travel Brands Walking a Social Media Tight Rope; SES Chicago 2008 Invitation and Primer ; Ballmer Says No to Yahoo Acquisition, Maybe to Search Deal; and more. Nov 7, 2008
• SearchDay | Obama's Link Strategy Fuels Election Victory
  Today's search engine marketing news and opinion: Obama's Link Strategy Fuels Election Victory; The Account Quality Score: Money Pit for the Uninformed; Yang Says Microsoft Deal is Best Bet for Yahoo; and more. Nov 6, 2008
• SearchDay | Suing Google over Yahoo
  Today's search engine marketing news and opinion: Suing Google over Yahoo; Social Media Link Building: From Fantasy to Reality; Google and Yahoo Search Ad Deal Canceled; and more. Nov 5, 2008
• SearchDay | Maintaining Your Image in the SERPs
  Today's search engine marketing news and opinion: Maintaining Your Image in the SERPs; SEO Site Review; Google and Yahoo Revise Ad Partnership; and more. Nov 4, 2008
• SearchDay | Election Tools from Google, Yahoo, Microsoft, and AOL
  Today's search engine marketing news and opinion: Election Tools from Google, Yahoo, Microsoft, and AOL; AOL Launches Online Event Guide; Microsoft Study Reveals Online and Digital Behavior of Women; and more. Nov 3, 2008
• SearchDay | Canaries in the SEM Coal Mine
  Today's search engine marketing news and opinion: Canaries in the SEM Coal Mine; Regulators to Prevent Google from Bailing Out Yahoo?; We Are What We Search; and more. Oct 31, 2008
• SearchDay | Trick or Tweet for CNN
  Today's search engine marketing news and opinion: Trick or Tweet for CNN; Use Humor for Link Marketing; New AOL.com Launches; and more. Oct 30, 2008
• SearchDay | Landing Pages and the Decision-Making Process
  Today's search engine marketing news and opinion: Landing Pages and the Decision-Making Process; Search Trademark Hobby Kit; Yahoo Gains Search Share; and more. Oct 29, 2008
• SearchDay | Small Business Site Architecture
  Today's search engine marketing news and opinion: Building it Better -- Small Business Site Architecture; The Ghosts of SEO Past and Future; Updates for Microsoft adCenter; and more. Oct 28, 2008
• SearchDay | Those Mysterious Quality Scores: Fundamentally Simple
  Today's search engine marketing news and opinion: Those Mysterious Quality Scores: Fundamentally Simple; LinkedIn Unveils New Search Platform; hakia Launches Personalized Search Feature; and more. Oct 27, 2008
• SearchDay | The Organic and Paid Balancing Act
  Today's search engine marketing news and opinion: The Organic and Paid Balancing Act; The Future of Online Ads: Location, Location, Location; SEO During E-Commerce Application Development; and more. Oct 24, 2008
• SearchDay | Zappos + Twitter = Innovative Success!
  Today's search engine marketing news and opinion: Zappos + Twitter = Innovative Success!; Get Educated on the Hottest Social Media Platform; Click Fraud Declines Slightly in Q2 2008; and more. Oct 23, 2008
• SearchDay | Building a Data-Driven Organization
  Today's search engine marketing news and opinion: Building a Data-Driven Organization; Obama/Google in '08?; Google Analytics Unveils 7 Major Updates; and more. Oct 22, 2008
• SearchDay | Implementation is the Name of the Game
  Today's search engine marketing news and opinion: Implementation is the Name of the Game; Video Search: Can You Live Without It?; Yahoo Enables Zip Code Geotargeting; and more. Oct 21, 2008
• SearchDay | Measuring a Text Ad's Effectiveness
  Today's search engine marketing news and opinion: Measuring a Text Ad's Effectiveness; Social Search Site Scour Now Speedier; Google Learns to Navigate Washington the Hard Way; and more. Oct 20, 2008
• SearchDay | Google's New Tools for Site Link Strengthening
  Today's search engine marketing news and opinion: Google's New Tools for Site Link Strengthening; Making the Most of Your Local Search Marketing Dollars; Is Yahoo Being Undervalued by Wall Street?; and more. Oct 17, 2008
• SearchDay | Obama is Winning the Internet War
  Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad Builder; and more. Oct 16, 2008
• SearchDay | Landing Page Optimization: Guessing vs. Testing
  Today's search engine marketing news and opinion: Landing Page Optimization: Guessing vs. Testing; Googloomy Times, Desperate Measures; Google Translate Adds Widget; and more. Oct 15, 2008
• SearchDay | Where's The ROI?
  Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with the DOJ; and more. Oct 14, 2008
• SearchDay | Interpreting Keyword Reports
  Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more. Oct 13, 2008
• SearchDay | Search is Not Enough
  Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing; and more. Oct 10, 2008
• SearchDay | My Wife, the Editor
  Today's search engine marketing news and opinion: My Wife, the Editor; MySpace for Online Learning and Marketing Tools; Search Engines Top Source for Local Info; and more. Oct 9, 2008
• SearchDay | SEO Link Building Fundamentals
  Today's search engine marketing news and opinion: SEO Link Building Fundamentals; Live Search now Live on Facebook; YouTube, Now with Click-to-Buy; and more. Oct 8, 2008
• SearchDay | What You Need to Know Before Committing to SEO
  Today's search engine marketing news and opinion: What You Need to Know Before Committing to SEO; Google's Algorithm is Shifting; Simple Text Ads are Still Most Popular Online Ads; and more. Oct 7, 2008
• SearchDay | Focus on Conversions
  Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Click Forensics Releases New Trademark Tracking Tool; Meet the New Ask.com (Again); and more. Oct 6, 2008
• SearchDay | Charity Events: Search With a Cause
  Today's search engine marketing news and opinion: Charity Events: Search With a Cause; Google No Longer Directory Promoter?; Senator Kohl Wants Oversight of Google-Yahoo Deal; and more. Oct 3, 2008
• SearchDay | Economic Depression 2.0
  Today's search engine marketing news and opinion: Economic Depression 2.0; Link Marketing -- Solve a Customer Problem; How Google is Integrating Search into Android; and more. Oct 2, 2008
• SearchDay | In Tough Economic Times, Whither Search?
  Today's search engine marketing news and opinion: In Tough Economic Times, Whither Search?; Microsoft Launches SearchPerks; YouTube Insight Now Shows Which Part of Videos are Hottest; and more. Oct 1, 2008
• SearchDay | The Geometry of SEM -- What's your Angle?
  Today's search engine marketing news and opinion: The Geometry of SEM -- What's your Angle?; Tin Foil Hat? I Have Mine On; AdWords API Gets Local Database Sync Update; and more. Sep 30, 2008
• SearchDay | Judging PPC Performance
  Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Yahoo's Decker Defends Search Ad Deal with Google; Americans Expect Companies to Have Social Media Presence; and more. Sep 29, 2008
• SearchDay | Common Problems with 404 Error Pages
  Today's search engine marketing news and opinion: Common Problems with 404 Error Pages; The Universal Mastery of Video Content; When will ROBO's Time Come?; and more. Sep 26, 2008
• SearchDay | A Tale of Two Links
  Today's search engine marketing news and opinion: A Tale of Two Links; Using Twitter as an Education Tool; Yahoo Rebrands AMP as APT and Launches; and more. Sep 25, 2008
• SearchDay | I'm a PC, What Are You?
  Today's search engine marketing news and opinion: I'm a PC, What Are You?; Use Care When Choosing an SEO Agency; New Yahoo Board Approves Talks with AOL; and more. Sep 24, 2008
• SearchDay | Who Audits the Auditor?
  Today's search engine marketing news and opinion: Who Audits the Auditor?; Worried About the Economy? Why Not Try SEO?; T-Mobile Unveils First Google Android Phone; and more. Sep 23, 2008
• SearchDay | PPC Bidding Strategies: Prudence vs. Aggressiveness
  Today's search engine marketing news and opinion: PPC Bidding Strategies: Prudence vs. Aggressiveness; To Fear or Not to Fear: That is the Question; Where's The 30 Rock Search?; and more. Sep 22, 2008
• SearchDay | Could Social Media Be the Google Killer?
  Today's search engine marketing news and opinion: Could Social Media Be the Google Killer?; Getting to Know Local SEO; Google Searches at 63% of the Search Market; and more. Sep 19, 2008
• SearchDay | Link Marketing: What Google Can Teach You
  Today's search engine marketing news and opinion: Link Marketing: What Google Can Teach You; 5 Million Users Hate the New Facebook? No Problem; Powerset's First Integrations with Live Search; and more. Sep 18, 2008
• SearchDay | Launch Google Freedom Now
  Today's search engine marketing news and opinion: Launch Google Freedom Now; Landing Page Optimization -- Insource or Outsource?; Google Goes on the Defensive About Yahoo Ad Deal Cost Projections; and more. Sep 17, 2008
• SearchDay | Making the Most of Search Engine Copywriting
  Today's search engine marketing news and opinion: Making the Most of Search Engine Copywriting; Hosting Issues and SEO; Google Discusses Search Evaluation Process; and more. Sep 16, 2008
• SearchDay | Show Me the Money: Bidding for Profitability
  Today's search engine marketing news and opinion: Show Me the Money: Bidding for Profitability; What Social Media and Electronics Can Teach the Establishment; Concerns Over Google's Monopolistic Actions; and more. Sep 15, 2008
• SearchDay | Would You Endorse this Web Site?
  Today's search engine marketing news and opinion: Would You Endorse this Web Site?; SEO Reporting: Going Beyond Rankings; Yahoo Planning Home Page Redesign; and more. Sep 12, 2008
• SearchDay | Online Videos as Learning and Marketing Tools
  Today's search engine marketing news and opinion: YouTube-ery: Online Videos as Learning and Marketing Tools; Change How You Think About Your Life and Company; MapQuest, Google Launch Blackberry Mobile Apps; and more. Sep 11, 2008
• SearchDay | Keep Your Ideas Simple and Increase Conversions
  Today's search engine marketing news and opinion: Keep Your Ideas Simple and Increase Conversions; Google Analytics Now Available in Google Code; AOL Releases Beta Version of Truveo Video Search; and more. Sep 10, 2008
• SearchDay | Domain Acquisition -- How Much is Too Much?
  Today's search engine marketing news and opinion: Domain Acquisition -- How Much is Too Much?; Ready to Finally Try SEO?; Yahoo Nabs Former MSN Exec Bradford; and more. Sep 9, 2008
• SearchDay | Killer PPC Ads: The Final Word
  Today's search engine marketing news and opinion: Killer PPC Ads: The Final Word; Association of National Advertisers Opposes Yahoo-Google Deal; Zillow Launches New Ad Network with Consortium of Newspapers; and more. Sep 8, 2008
• SearchDay | All That Glitters Is Not Chrome
  Today's search engine marketing news and opinion: All That Glitters Is Not Chrome; Google AdWords Separates Content and Search Network Stats; Google Analytics Now Shows When a Visitor Uses Chrome; and more. Sep 5, 2008
• SearchDay | Viral Link Building: Size Doesn't Always Matter
  Today's search engine marketing news and opinion: Viral Link Building: Size Doesn't Always Matter; (Google) Insights on VP Candidate Sarah Palin; and more. Sep 4, 2008
• SearchDay | Landing Page Optimization -- Insource or Outsource?
  Today's search engine marketing news and opinion: Landing Page Optimization -- Insource or Outsource?; Rehabilitating SEO; Google AdWords Releases New Editor Guide; and more. Sep 3, 2008
• SearchDay | Google OS Arrives, In the Form of a Browser
  Today's search engine marketing news and opinion: Google OS Arrives, In the Form of a Browser; 6 Tips for Small Business Marketing Success; How Much Are You Spending on SEO?; and more. Sep 2, 2008
• SearchDay: There's No Secret Recipe to SEO
  Today's search engine marketing news and opinion: There's No Secret Recipe to SEO; For Local Search, It's All About the Online-Offline Gap; Looking for Answers in a Search Marketing Forum? Be Specific!; and more. Aug 29, 2008
• SearchDay: Get Links Now: Make a Difference, Make Connections
  Today's search engine marketing news and opinion: Get Links Now: Make a Difference, Make Connections; Leveraging Social Media to Educate; Judge Throws Out Copyright Suit Against Veoh; and more. Aug 28, 2008
• SearchDay: A Challenge to our Attention-Challenged Generation
  Today's search engine marketing news and opinion: A Challenge to our Attention-Challenged Generation; Rehabilitating SEO; Ask Relaunches AskKids.com; and more. Aug 27, 2008
• SearchDay: Killer PPC Ads: The Fundamentals
  Today's search engine marketing news and opinion: Killer PPC Ads: The Fundamentals; Implications of Google's AdWord Changes; MapQuest Partners with Citysearch; and more. Aug 25, 2008
• SearchDay: The Evolution of SEO
  Today's search engine marketing news and opinion: The Evolution of SEO; Google SERP Bias? Google Knols Best; Google Close to 71% of Searches in July 2008; and more. Aug 15, 2008
• SearchDay: Tips for Making the Most of SES San Jose
  Today's search engine marketing news and opinion: Tips for Making the Most of SES San Jose; And the Link Love Award Winner is...You; Online Olympic Traffic Soars; Mobile Viewing Habits Form; and more. Aug 14, 2008
• SearchDay: Tips for Making the Most of SES San Jose
  Today's search engine marketing news and opinion: Tips for Making the Most of SES San Jose; And the Link Love Award Winner is...You; Online Olympic Traffic Soars; and more. Aug 14, 2008
• SearchDay: Search Ad Tools Help Manage Complexity
  Today's search engine marketing news and opinion: Search Ad Tools Help Manage Complexity; Real-Time Analytics with Woopra; Yahoo Adds Speed, Smarts, and Languages to Safari Plug-In, Inquisitor; and more. Aug 13, 2008
• SearchDay: Content? Content. Content!
  Today's search engine marketing news and opinion: Content? Content. Content!; Proper SEO and the Robots.txt File; Dynamic Keyword Insertion: Friend or Foe?; and more. Aug 12, 2008
• SearchDay: Oil and Water? SEOs vs. Content Owners
  Today's search engine marketing news and opinion: Oil and Water? SEOs vs. Content Owners; Getting Vertical Search Right: A Sneak Preview; Google Warns on AOL Investment Loss; and more. Aug 8, 2008
• SearchDay: Link Building with Customers
  Today's search engine marketing news and opinion:Link Building with Customers; Avoiding Online Missteps with Generation Y and Millenniums; Google to Update Content Network; and more. Aug 7, 2008
• SearchDay: Awesome Ad Groups: Small is Good
  Today's search engine marketing news and opinion: Awesome Ad Groups: Small is Good; After the Yahoo Shareholder Meeting; Google Translate Goes Live with Human Translators; and more. Aug 4, 2008
• SearchDay: Has Mobile Local Search Finally Arrived?
  Today's search engine marketing news and opinion: Has Mobile Local Search Finally Arrived?; Look Out PageRank, There's a New Algorithm in Town; Universal Thoughts on Local Search; and more. Aug 1, 2008
• SearchDay: The Future of SEM Education
  Today's search engine marketing news and opinion: The Future of SEM Education; Understand Where You Are To Know Where You're Going; Microsoft Adds Image Hotspots to Live Search Design; and more. Jul 31, 2008
• SearchDay: What's Wrong With Being Cuil?
  Today's search engine marketing news and opinion: What's Wrong With Being Cuil?; Google vs. Yahoo on Paid Links; Marchex Launches Integrated Local Ad Platform; and more. Jul 30, 2008
• SearchDay: Press Releases and Search Engine Optimization
  Today's search engine marketing news and opinion: Press Releases and Search Engine Optimization; When's an Outage More than Just an Outage?; Google's Sergey Brin on Local Mobile Search; and more. Jul 29, 2008
• SearchDay: More Killer Keyword Techniques: Personas and Buckets
  Today's search engine marketing news and opinion: More Killer Keyword Techniques: Personas and Buckets; Cuil New Search Engine Launches; and more. Jul 28, 2008
• SearchDay: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy
  Today's search engine marketing news and opinion: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy; The Local Advertiser of Today and Tomorrow; Microsoft's BrowseRank Aims for Better Results than PageRank; and more. Jul 25, 2008
• SearchDay: Creating PPC Campaigns: the 'Live or Die' Settings
  Today's search engine marketing news and opinion: Creating PPC Campaigns: the 'Live or Die' Settings; Another Microsoft Offer, Another Yahoo Rejection; Now States are Investigating Yahoo-Google Deal; and more. Jul 14, 2008
• SearchDay: What Can TV Learn from Search?
  Today's search engine marketing news and opinion: What Can TV Learn from Search?; Olympics 2008: Which Search Advertisers Get the Gold?; 24 iPhone Applications That Accelerate Mobile Search; and more. Jul 11, 2008
• SearchDay: Link Building via Word-of-Mouth
  Today's search engine marketing news and opinion: Link Building via Word-of-Mouth; Has Facebook Found the Key to Making Money via Search?; Yahoo Launches BOSS: Build your Own Search Service; and more. Jul 10, 2008
• SearchDay: What's on your Mind?
  Today's search engine marketing news and opinion: What's on your Mind?; Coherency in Landing Page Testing; Google Lively: Comprehensive Guide to Getting Started; and more. Jul 9, 2008
• SearchDay: Local Search for Little Biz
  Today's search engine marketing news and opinion: Local Search for Little Biz; What are Good Links, Anymore?; Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads; and more. Jul 8, 2008
• SearchDay: PPC Advertising: Art or Science?
  Today's search engine marketing news and opinion: PPC Advertising: Art or Science?; Does Google Analytics Share Data?; Carl Icahn Returns to Letter-Writing; and more. Jul 7, 2008
• SearchDay: Tips for Creating a Successful Blog
  Today's search engine marketing news and opinion: Tips for Creating a Successful Blog; SEM Going Legit -- Literally EDU; Judge Protects Google Source Code, But Not YouTube Users; and more. Jul 3, 2008
• SearchDay: Yahoo's Judgment Day
  Today's search engine marketing news and opinion: Yahoo's Judgment Day; Avoid Getting Coding Problems Flagged by Search Engines; and more. Jul 2, 2008
• SearchDay: Some New SEO Services Not So Special
  Today's search engine marketing news and opinion: Some New SEO Services Not So Special; Newspapers Bleed Red Ink: Death by Internet; SEO Quarterly Web Site Review: Villas of Distinction; and more. Jul 1, 2008
• SearchDay: SERP Position: It Ain't Horseshoes
  Today's search engine marketing news and opinion: SERP Position: It Ain't Horseshoes; If You Give Google A Cookie; If Google Gives You Comics; and more. Jun 30, 2008
• SearchDay: Creative Messaging in a Direct Response World
  Today's search engine marketing news and opinion: Creative Messaging in a Direct Response World; SEO Basics: Effective Iterative Keyword Research in 2008; Local Advertisers Shifting Dollars to Internet; and more. Jun 27, 2008
• SearchDay: Can Google Predict the Next President?
  Today's search engine marketing news and opinion: Can Google Predict the Next President?; Link Building Ideas for Local Auto Dealers; Yahoo Plans Reorg: More Centralization; and more. Jun 26, 2008
• SearchDay: SEO Issues with Global Expansion
  Today's search engine marketing news and opinion: SEO Issues with Global Expansion; Domain Strategies for Search Engine Optimization; Yahoo! Mobile Expands Partnerships in Asian/Pacific Region; and more. Jun 17, 2008
• SearchDay: Google Mobile Advertising on the Content Network
  Today's search engine marketing news and opinion: Google Mobile Advertising on the Content Network; SEO Baseline: U.S. Presidential Election 2008; Agency Leadership -- Imparting Your Vision; and more. Jun 16, 2008
• SearchDay: GenieKnows Its Verticals
  Today's search engine marketing news and opinion: GenieKnows Its Verticals; Think Links from New Sites Have Little Value? Think Again; Live Search Cashback vs. Google: A Case Study; and more. Jun 12, 2008
• SearchDay: Obama, McCain Victories Tied to Adwords Spend?
  Today's search engine marketing news and opinion: Google's Greenberger Ties Obama, McCain Victories to Adwords Spend; Carl Icahn Can't Save Yahoo; Uncovering Site Problems for Landing Page Optimization; and more. Jun 11, 2008
• SearchDay: Well-Rounded SEM for SMBs
  Today's search engine marketing news and opinion: The Big Picture -- Well-Rounded SEM for SMBs; SEO Competitive Analysis; Google Maps Adds Richer Data to Search; and more. Jun 10, 2008
• SearchDay: Google Mobile Advertising: Start Now
  Today's search engine marketing news and opinion: Google Mobile Advertising: Start Now; Marchex Consolidates Ad Platforms; Google Opens Location-Aware Application to 3rd Party Developers; and more. Jun 9, 2008
• SearchDay: Microsoft Unveils AdCenter Desktop Beta
  Today's search engine marketing news and opinion: Microsoft Unveils AdCenter Desktop Beta; Who Owns the Brand?; Measuring the Impact of Multichannel Marketing; and more. Jun 4, 2008
• SearchDay: When Top Keywords Suddenly Vanish
  Today's search engine marketing news and opinion: When Top Keywords Suddenly Vanish; Google PageRank isn't the Same as Ranking in Google; 3 CEOs with 3 Strategies for SEO Success; and more. Jun 3, 2008
• SearchDay: Need Sitelinks? Show Google Your Site Is Useful
  Today's search engine marketing news and opinion: Need Sitelinks? Show Google Your Site Is Useful; Winning the Local Search Battle; Google Launches Google Merchant Search; and more. May 30, 2008
• SearchDay: Five Traits of the Ideal Link Builder
  Today's search engine marketing news and opinion: Five Traits of the Ideal Link Builder; Microsoft Search CashBack: Stealing from Google?; Obama's Online Ad Spend Favors Google; and more. May 29, 2008
• SearchDay: The Search Wars Are Over
  Today's search engine marketing news and opinion: orget Competition, the Search Wars Are Over; Testing Landing Pages with the Taguchi Method? Think Again!; Google Earth API and Browser Plug-in; and more. May 28, 2008
• SearchDay: It Pays to Link Consistently
  Today's search engine marketing news and opinion: It Pays to Link Consistently; Well Rounded SEM for SMBs; Testing Landing Pages Includes Testing Best Practices; and more. May 27, 2008
• SearchDay: Do Social Networks Bring Out the Animal in Us?
  Today's search engine marketing news and opinion: Do Social Networks Bring Out the Animal in Us?; How to Take on a Major SEO Client; What's In Your Travel Tool Bag?; and more. May 23, 2008
• SearchDay: What's the Future Hold for Search?
  Today's search engine marketing news and opinion: A Conversation about the Future of SEO; Educational Standards For Learning SEO?; Link Building for Dumb Asses; and more. May 22, 2008
• SearchDay: Microsoft to Give Cash Back to Searchers
  Today's search engine marketing news and opinion: Microsoft to Give Cash Back to Searchers; The Challenge of Mobile Web Analytics; Yellow Pages and Search; and more. May 21, 2008
• SearchDay: Don't Hire a Butcher to do a Baker's Job
  Today's search engine marketing news and opinion: Don't Hire a Butcher to do a Baker's Job; WebMD CEO Fights Off Google Health Virus with SEO; Social Media Marketing in an Enterprise Environment; and more. May 20, 2008
• SearchDay: Taming the Placement-Targeted Campaign Beast
  Today's search engine marketing news and opinion: Placement-Targeted Campaigns: Taming the Beast; Microsoft Puts New Yahoo Deal on Table; Search: The Next Five Years; and more. May 19, 2008
• SearchDay: Google Sitelinks - The Good, the Bad, and the Ugly
  Today's search engine marketing news and opinion: Google Sitelinks - The Good, the Bad, and the Ugly; Training Your Search Marketing Employees; Taguchi Sucks for Landing Page Testing; and more. May 16, 2008
• SearchDay: Delving into SearchMonkey
  Today's search engine marketing news and opinion: Delving into SearchMonkey; Ask.com to Acquire Dictionary.com; Keeping SEO Staff Motivated; and more. May 15, 2008
• SearchDay: Branding is Dead; Long Live SEO
  Today's search engine marketing news and opinion: Branding is Dead; Long Live SEO; Google's Superiority Complex; Emotional Motivators in Landing Page Optimization; and more. May 14, 2008
• SearchDay: Don't Hire a Butcher to do a Baker's Job
  Today's search engine marketing news and opinion: Don't Hire a Butcher to do a Baker's Job; Small Business Owners Need Twitter and LinkedIn; Syndicated Versus Pure Search Referrals; and more. May 13, 2008
• SearchDay: Google AdWords Editor a Great Tool for Content
  Today's search engine marketing news and opinion: Google AdWords Editor a Great Tool for Content; Google Friend Connect to Make Advanced Social Features Easily Available; Google on Spam; and more. May 12, 2008
• SearchDay: Yahoo Rejects Microsoft: Worst Decision Ever?
  Today's search engine marketing news and opinion: Yahoo Rejects Microsoft: Worst Decision Ever?; Optimization by Numbers; Black, White, and Blue All Over; and more. May 9, 2008
• SearchDay: A Seat at the Table for Web Analytics
  Today's search engine marketing news and opinion: A Seat at the Table for Web Analytics; Giving Links Away; SEM/SEO Events to Attend; and more. May 8, 2008
• SearchDay: Microsoft Feels Out Social Network Acquisition
  Today's search engine marketing news and opinion: About Face(book): Microsoft Feels Out Social Network Acquisition; Why PPC Lead Gen Campaigns Miss Volume Targets; 100 Million Theoretical Dollars; and more. May 7, 2008
• SearchDay: Conducting a Redirect Audit on Your Web Site
  Today's search engine marketing news and opinion: Conducting a Redirect Audit on Your Web Site; CEO Tells Wall St. Why He Invests in SEO; Convincing the Executive Team to Invest in SEO; and more. May 6, 2008
• SearchDay: Microsoft Withdraws Yahoo Offer; Yahoo Responds
  Today's search engine marketing news and opinion: Double Conversions in One Month; Microsoft Withdraws Yahoo Offer; Cinco de Mayo; and more. May 5, 2008
• SearchDay: Top 5 Non-SEO Ways to Increase Your Search Rankings
  Today's search engine marketing news and opinion: Top 5 Non-SEO Ways to Increase Your Search Rankings; Avoid the Pitfalls of Mobile Marketing; Training Your Search Marketing Employees; and more. May 2, 2008
• SearchDay: Social Media = Society's Watchdog
  Today's search engine marketing news and opinion: Social Media = Society's Watchdog; Budgeting Resources for SEO Link Building; Tweaking High Traffic Landing Pages; and more. May 1, 2008
• Highlights from the SEW Blog: April 21-25, 2008
  Featured posts to the Search Engine Watch blog in the past week. Apr 28, 2008
• Highlights from the SEW Blog: April 14-18, 2008
  Featured posts to the Search Engine Watch blog in the past week. Apr 21, 2008
• Highlights from the SEW Blog: April 7-11, 2008
  Featured posts to the Search Engine Watch blog in the past week. Apr 14, 2008
• Search Engine Forums Spotlight: April 11, 2008
  Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more. Apr 11, 2008
• Blended Search Results Change Searcher Behavior
  Search marketers received more evidence this week that universal or blended search results are changing searcher behavior. If you're not yet optimizing your news, image, or video content, you need to start. Apr 8, 2008
• Highlights from the SEW Blog: March 31 - April 4, 2008
  Featured posts to the Search Engine Watch blog in the past week. Apr 7, 2008
• Search Engine Forums Spotlight: April 4, 2008
  Found in the search marketing forums: SEO Standards; SEO at University; Good CMS for Easy SEO; and more. Apr 4, 2008
• Highlights from the SEW Blog: March 24-28, 2008
  Featured posts to the Search Engine Watch blog in the past week. Mar 31, 2008
• Highlights from the SEW Blog: March 17-21, 2008
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Mar 24, 2008
• Where's Search Heading? Ask Yahoo's Chief Scientist
  For the past 10 years, most search engines have relied heavily on analyzing anchor text, links, and content to determine relevance. But recently, researchers at the top search engines have begun to look at other signals that might indicate search result relevance. Mar 20, 2008
• Search Engine Forums Spotlight: March 14, 2008
  Found in the search marketing forums: SES NY Party Thread; Reining in the Search Engines; Google Penalty; and more. Mar 14, 2008
• Highlights from the SEW Blog: March 3-7, 2008
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Mar 10, 2008
• Google Analytics Adds Industry Benchmarking
  Users who opt into the new program will be able to compare their site's performance against the rest of their industry or another industry. Mar 7, 2008
• Ask.com Remains Committed to Search
  The reports of Ask.com's death have been exaggerated. The company remains committed to its search technology, and is not throwing in the towel, as many believe. Mar 6, 2008
• Highlights from the SEW Blog: February 25-29, 2008
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Mar 3, 2008
• Search Engine Forums Spotlight: February 29, 2008
  Found in the search marketing forums: SES NY Party Thread; SEO Standards; How Inclusive is SEO; and more. Feb 29, 2008
• Yahoo Opens Up Search Results
  Third-party publishers will soon be able to create plug-ins that will change the appearance of their listing on a search results page. Feb 26, 2008
• Highlights from the SEW Blog: February 18-22, 2008
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Feb 25, 2008
• Highlights from the SEW Blog: February 11-15, 2008
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Feb 19, 2008
• Search Engine Forums Spotlight: February 15, 2008
  Found in the search marketing forums: SES New York Parties; No Follow: Do You Follow?; Optimizing Flash in 2008; and more. Feb 15, 2008
• Highlights from the SEW Blog: February 4-8, 2008
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Feb 11, 2008
• What Would a Yahoo-Microsoft Merger Look Like? Part 2
  We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media. Feb 8, 2008
• What Would a Yahoo-Microsoft Merger Look Like? Part 3
  We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media. Feb 8, 2008
• What Would a Yahoo-Microsoft Merger Look Like? Part 1
  We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media. Feb 7, 2008
• Highlights from the SEW Blog: January 28-February 1, 2008
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Feb 4, 2008
• Search Marketers' Wish Lists, Part 2
  We've collected more "wish lists" of several search engine marketers, sharing what they want most from search engines in the coming year. Jan 31, 2008
• Search Marketers' Wish Lists
  We've collected the "wish lists" of several search engine marketers, sharing what they want most from search engines in the coming year. Jan 30, 2008
• Highlights from the SEW Blog: January 21-25, 2008
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jan 28, 2008
• Search Engine Forums Spotlight: January 25, 2008
  Found in the search marketing forums: >AdWords 101; Site Search; Jobs in SEO; and more. Jan 25, 2008
• Search Marketing Predictions for 2008, Part 2
  We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. Jan 24, 2008
• Search Marketing Predictions for 2008
  We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. Jan 23, 2008
• Highlights from the SEW Blog: January 14-18, 2008
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jan 22, 2008
• Search Marketing "Resolutions" for 2008, Part 2
  We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008. Jan 18, 2008
• Search Marketing "Resolutions" for 2008
  We've collected the New Years resolutions of several search engine marketers, sharing their priorities and plans for 2008. Jan 17, 2008
• Highlights from the SEW Blog: January 7-11, 2008
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jan 14, 2008
• Search Engine Forums Spotlight: January 11, 2008
  Found in the search marketing forums: Future of YPN?; Link Exchanges and Google's Opinion; Most Improved PPC Program; and more. Jan 11, 2008
• Search Marketing: A Rewarding Career Path
  A new study by SEMPO of in-house search marketers finds no quick path to riches, but a solid career path. Jan 10, 2008
• Highlights from the SEW Blog: January 1-4, 2008
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jan 7, 2008
• Search Engine Forums Spotlight: January 4, 2008
  Found in the search marketing forums: AdWords Predictions for 2008; Concerns Over Links In Articles; Reporting Automation; and more. Jan 4, 2008
• This Year in Search
  We've compiled a list of the most significant search-related events of 2007, as reported by Search Engine Watch. Dec 28, 2007
• 2007: The Year that Search Grew Up
  This year could be defined by social media, blended search, or even the changes in SEO. All told, 2007 is mainly the year that search grew up. Dec 27, 2007
• Highlights from the SEW Blog: December 17-21, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Dec 26, 2007
• Search Engine Forums Spotlight: December 21, 2007
  Found in the search marketing forums: Why PR Doesn't Count Anymore; Which Comes First - Content or Design?; If Google Died Tomorrow; and more. Dec 21, 2007
• Highlights from the SEW Blog: December 10-14, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Dec 17, 2007
• Search Engine Forums Spotlight: December 14, 2007
  Found in the search marketing forums: Google Project Knol; Site Created Using All Images; Multiple Hyphens in Root Domain = Spam? and more. Dec 14, 2007
• Highlights from the SEW Blog: December 3-7, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Dec 10, 2007
• Search Engine Forums Spotlight: December 7, 2007
  Found in the search marketing forums: Keywords in Affiliate Programs; Google Gadget Ads; Google Testing Digg-like SERPs; and more. Dec 7, 2007
• Highlights from the SEW Blog: November 26-30, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Dec 4, 2007
• Microsoft Adds More Tools for Search Marketers
  Microsoft hopes to make up for smaller traffic levels on Live Search by offering more tools for advertisers in adCenter. Dec 3, 2007
• Search Engine Forums Spotlight: November 30, 2007
  Found in the search marketing forums: Major Site Exclusion Failure; Reciprocal Links Are (Still) Not Dead; Tips or Tools for Viewing Location-Specific Ads; and more. Nov 30, 2007
• Citysearch Looks to MerchantCircle to Complete Picture
  The local merchant social network brings some complementary elements to Citysearch's offering. Nov 29, 2007
• Highlights from the SEW Blog: November 19-21, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Nov 26, 2007
• Lyris Intros BidHero Campaign Management Tool
  The PPC management tool is part of Lyris HQ, an integrated online marketing management platform. Nov 21, 2007
• Oodle Upgrades Search Features
  he classifieds advertising search engine has improved its search functionality and added tools and information to improve the user experience. Nov 20, 2007
• Highlights from the SEW Blog: November 12-16, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Nov 19, 2007
• Search Engine Forums Spotlight: November 16, 2007
  Found in the search marketing forums: Pricing PPC Campaign Management; Confirmed: No Penalty for Invalid Pages; Google's Neglected Property; and more. Nov 16, 2007
• Highlights from the SEW Blog: November 5-9, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Nov 12, 2007
• Search Engine Forums Spotlight: November 9, 2007
  Found in the search marketing forums: Aggressive Negative Keywords; Designing for the Human Experience; SEO Footprints; and more. Nov 9, 2007
• Highlights from the SEW Blog: October 29 - November 2, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Nov 5, 2007
• Search Engine Forums Spotlight: November 2, 2007
  Found in the search marketing forums: PPC Reports for Clients; Almost Ready to Hire an SEO/SEM; Product Pages with Manufacturer's Text; and more. Nov 2, 2007
• Highlights from the SEW Blog: October 22-26, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Oct 29, 2007
• Search Engine Forums Spotlight: October 26, 2007
  Found in the search marketing forums: Are You an AdWords Addict; Can Link-Bait Mature; Choosing Keywords; and more. Oct 26, 2007
• Highlights from the SEW Blog: October 15-19, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Oct 22, 2007
• Search Engine Forums Spotlight: October 19, 2007
  Found in the search marketing forums: Measuring Cup; Is Google Weighting Clicks on SERP Entries More Highly in its Algorithms?; Link Building Campaign Imminent; and more. Oct 19, 2007
• Highlights from the SEW Blog: October 8-12, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Oct 15, 2007
• Search Engine Forums Spotlight: October 12, 2007
  Found in the search marketing forums: Analyzing the Competition; Redesigning Without Losing Traffic; Weird Broad Matching; and more. Oct 12, 2007
• Don't Ignore Accessibility
  While more search marketers are becoming aware of usability and accessibility concerns, the numbers are still very small. A new lawsuit filed in California has the potential to change that. Oct 11, 2007
• Highlights from the SEW Blog: October 1-5, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Oct 8, 2007
• Search Engine Forums Spotlight: October 5, 2007
  Found in the search marketing forums: SEMPO In-House Salary Survey; Starting the SEO Process; Have I Messed Up My Ranking? and more. Oct 5, 2007
• Search Budgets to See Double-Digit Growth
  A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report. Oct 2, 2007
• Highlights from the SEW Blog: September 24-28, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Oct 1, 2007
• Search Engine Forums Spotlight: September 28, 2007
  Found in the search marketing forums: Google Conversion Optimizer; Have SEOs Lost the Plot?; All the Good Domains Are Gone and Half Are Not Even Used; and more. Sep 28, 2007
• Highlights from the SEW Blog: September 17-21, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Sep 24, 2007
• Search Engine Forums Spotlight: September 21, 2007
  Found in the search marketing forums: What Does it Take to Get to the Top?; How Does Punctuation Effect SEO?; PPC Issue with Google Analytics; and more. Sep 21, 2007
• Highlights from the SEW Blog: September 10-14, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Sep 17, 2007
• Search Engine Forums Spotlight: September 14, 2007
  Found in the search marketing forums: Plural Forms of Nouns in AdWords; The Divide Between Search Engines and SEOs; AJAX Technology and SEO; and more. Sep 14, 2007
• The Local Search Landscape
  Marchex has published a primer on the local search space, outlining the landscape of ad providers and publishers. Sep 12, 2007
• Highlights from the SEW Blog: September 3-7, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Sep 10, 2007
• Search Engine Forums Spotlight: September 7, 2007
  Found in the search marketing forums: New Features to be Added to AdCenter; Recreating a Campaign; Top 100 SEO Tips; and more. Sep 7, 2007
• Comparing Web Analytics Packages
  Stone Temple Consulting's 2007 Web Analytics Shootout takes a comprehensive look at seven top Web analytics tools. Sep 5, 2007
• Highlights from the SEW Blog: August 27-31, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Sep 4, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: AdWords Monitoring; Life Without the Little Green Bar; Help With Starting; and more. Aug 31, 2007
• Highlights from the SEW Blog: August 27, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Aug 27, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: In-House SEM Ineffective? Give Me a Break; Realistic Expectations; Questions on PPC Copywriting; and more. Aug 24, 2007
• ComScore Broadens Search Measurement
  The market research provider this week updated its qSearch 2.0 measurement service to dramatically expand the number and kinds of properties being measured. Aug 21, 2007
• Highlights from the SEW Blog: August 20, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Aug 20, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: *OFFICIAL* SES San Jose 2007 Party & Events Schedule; Google Clarifies Link Exchange Guideline; Top 5 Aspects of SEO; and more. Aug 17, 2007
• Retailers' SEO Efforts Found Lacking
  A look at the top 100 retailers finds a minority with well-optimized sites. Aug 15, 2007
• Highlights from the SEW Blog: August 13, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Aug 13, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Google to Change AdWords Ranking Algorithm; Proposed: Google Should Stop Displaying Toolbar PR; SEO Budget; and more. Aug 10, 2007
• Spock Joins Crowded People Search Space
  Spock's goal is to organize information around every person in the world. Aug 8, 2007
• Search Leads to Offline Conversions Too
  While many search marketers design their campaigns to maximize online sales, recent research emphasizes the importance of taking offline conversions into account when building online search and advertising campaigns. Aug 7, 2007
• Highlights from the SEW Blog: August 6, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Aug 6, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Is PPA Dead; Link Depreciation; How to Get More Pages into Google; and more. Aug 3, 2007
• Search Wikia Asks Users to Share the Load
  Wikia, the commercial site led by Wikipedia founder Jimmy Wales, is taking the next step toward launching its open source, human-assisted Web search tool, Search Wikia, by buying distributed search crawler Grub from LookSmart. Jul 31, 2007
• Highlights from the SEW Blog: July 30, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jul 30, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: How Expanded is Yahoo Advanced Match; ECommerce SEO; 10 Rules to Follow to Ensure Usability; and more. Jul 27, 2007
• Yahoo Testing New Query Refinement Tools
  Yahoo's new Search Assist goes beyond existing query-suggestion to offer related categories gleaned from the top 20 pages of search results. Jul 26, 2007
• The Search Engine Update - Number 245 - July 24, 2007
  Search Engine Watch's recap of top search engine stories since our last newsletter. Jul 24, 2007
• Highlights from the SEW Blog: July 23, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jul 23, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Lifetime Value of PPC; CTR or Conversion Rate; Is Usability Part of the New SEO; and more. Jul 20, 2007
• Highlights from the SEW Blog: July 16, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jul 16, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Quality Scores; SEMNE: Getting Into Google; The Illogical Use of AdSense; and more. Jul 13, 2007
• Highlights from the SEW Blog: July 9, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jul 9, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Playing the Stock Market with Search; Reputation Management and Google; Client Wants to Change URL After 15 Years; and more. Jul 6, 2007
• SEMPO Institute Sees Early Success
  The online training arm of the Search Engine Marketing Professional Organization has seen enrollment ahead of its expectations in the first months of existence. Jul 5, 2007
• Highlights from the SEW Blog: July 2, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jul 2, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: What to Do Now?; Do You Think SEO Is A Con?; Broad Match Just Got Dangerous; and more. Jun 29, 2007
• Latin American Search Market Poised for Growth
  While the market in Central and South America is growing faster than the U.S., Asia, and most of Europe, it still faces some challenges that need to be overcome. Jun 27, 2007
• Highlights from the SEW Blog: June 25, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jun 25, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Flash and SEO; Can You Make a Living Selling Advertising?; The Giant How to Make Money with AdSense Thread; and more. Jun 22, 2007
• The Search Engine Update - Number 244 - June 19, 2007
  Search Engine Watch's recap of top search engine stories, featuring exclusive content for members since our last newsletter. Jun 19, 2007
• Highlights from the SEW Blog: June 18, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jun 18, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Hiring a Full-Time SEO; Updated Google Webmaster Guidelines; The Three Most Effective SEO Techniques; and more. Jun 15, 2007
• Highlights from the SEW Blog: June 11, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jun 11, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: ROI Tracking Between Lead and Sale; Determining Commercial Intent; Yahoo Click Charges to be Based on Quality of Traffic; and more. Jun 8, 2007
• Measuring Search Marketers' Job Performance
  A new study finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and overall business results. Jun 7, 2007
• Ask.com Launches Major Updates
  The new Ask3D interface aims to align Ask's search results pages more closely with the way people actually search. Jun 5, 2007
• Highlights from the SEW Blog: June 4, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jun 4, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: What Do You Call Yourselves?; How Can SEO Benefit My Company and My Clients?; Has SEM Replaced Public Relations?; and more. Jun 1, 2007
• Highlights from the SEW Blog: May 29, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. May 29, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Reputation Management Advice; Increasing CTR & ROI on AdWords; New Client Checklist; and more. May 25, 2007
• How Do B2B Buyers Search?
  The latest study from Enquiro examines the role search engines play in researching B2B buying decisions. May 24, 2007
• Berkowitz Sees Hidden Potential at Microsoft
  Speaking at Search Engine Strategies New York 2007, Steve Berkowitz said Microsoft has the talent, technology, and innovation to succeed in search and advertising, if only that potential can be harnessed. May 23, 2007
• What Does Universal Search Mean for SEM?
  Google's move to present results from multiple vertical searches in general search results will affect both searchers and search marketers. May 22, 2007
• Highlights from the SEW Blog: May 21, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. May 21, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: SEO 2.0 Is Born; Google Backlinks Culture; Is Google Analytics Sufficient? and more. May 18, 2007
• Highlights from the SEW Blog: May 14, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. May 14, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: How Important is the Small Stuff in SEO?; Today's Webmasters & Their Relationship with Google; CPA Management; and more. May 11, 2007
• Highlights from the SEW Blog: May 7, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. May 7, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Matching Criteria Other Than Keyword Searches; SEO on Sites that Offer a Service; SEO vs. User Optimization; and more. May 4, 2007
• Highlights from the SEW Blog: April 30, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Apr 30, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Keyword Matching Options; Yahoo Before & After Panama; $100/Day Milestone: What Worked, What Didn't; and more. Apr 27, 2007
• Highlights from the SEW Blog: Apr. 23, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Apr 23, 2007
• SEMDirector Offers Accountability to Enterprise SEMs
  Search marketing is growing in complexity for enterprise-scale advertisers, and SEMDirector aims to help them get the most from their search efforts. Apr 19, 2007
• Google, Yahoo Speaking More Freely on Click Fraud
  With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts. Apr 18, 2007
• Highlights from the SEW Blog: Apr. 16, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Apr 16, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Title Tag Questions; Is Your White Hat Fading in the Wash?; Redirection of .htm Pages on IIS; and more. Apr 13, 2007
• Search Engines Come Together on Sitemaps Auto-discovery
  Google, Yahoo, Microsoft and Ask.com revealed a new auto-discovery protocol and the addition of Ask.com to the Sitemaps.org group. Apr 12, 2007
• Search Engines Come Together on Sitemaps Auto-discovery
  Google, Yahoo, Microsoft and Ask.com revealed a new auto-discovery protocol and the addition of Ask.com to the Sitemaps.org group. Apr 11, 2007
• Search Engines Come Together on Sitemaps Auto-discovery
  Google, Yahoo, Microsoft and Ask.com revealed a new auto-discovery protocol and the addition of Ask.com to the Sitemaps.org group. Apr 11, 2007
• Why Are Search Marketers Getting Social?
  The definition of what is and isn't search marketing is expanding to include other related disciplines. The move to social media marketing is seen by many as a natural progression. Apr 10, 2007
• Highlights from the SEW Blog: Apr. 9, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Apr 9, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Quality Score Calculation; Submitting Video to Search Engines; Confusing Keyword Research Results; and more. Apr 5, 2007
• Highlights from the SEW Blog: Apr. 2, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Apr 2, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Link Buying Taken To The Extreme; How Does a SE Access Dynamic Content? Does "Set I and Forget It" Work? and more. Mar 30, 2007
• Is This the Year for Mobile Search?
  Each year for the past three years, mobile search has been predicted to break out. It hasn't yet, but there are signs that 2007 could be the year those predictions finally come true. Mar 29, 2007
• Is This the Year for Mobile Search?
  Each year for the past three years, mobile search has been predicted to break out. It hasn't yet, but there are signs that 2007 could be the year those predictions finally come true. Mar 29, 2007
• Highlights from the SEW Blog: Mar. 26, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Mar 26, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Google Introduces Pay Per Action Beta; New Ad Format on Google AdWords; My Blog Log - Why Am I Doing This?; and more. Mar 23, 2007
• Yahoo Steps Up Click Fraud Efforts
  A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. Mar 22, 2007
• Highlights from the SEW Blog: Mar. 19, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Mar 19, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Search Engine Impact of Removed Pages; Physical Server Location; Old Domains; and more. Mar 16, 2007
• Search Share Slipping, But Still Strong
  A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip. Mar 13, 2007
• Search Share Slipping, But Still Strong
  A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip. Mar 13, 2007
• Highlights from the SEW Blog: Mar. 12, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Mar 12, 2007
• Search Engine Forums Spotlight
  Found in the search marketing forums: Is the SEO Industry About to Collapse?; March 2007 Google SERP Changes; The Problem(s) With Social Media Traffic; and more. Mar 9, 2007
• Early Returns Encouraging for Panama
  Early returns from search ad agencies using Yahoo's new ad platform show improvement, but it's still too early to declare it a winner. Mar 7, 2007
• Highlights from the SEW Blog: Mar. 5, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Mar 5, 2007
• Search Engine Forums Spotlight
  What's new in search? Found in the forums: But Is The Traffic Any Good?; What is Your Best AdSense Tip?; Ranking Without Links; and more. Mar 2, 2007
• Google Offers More Click Fraud Data
  The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google. Mar 1, 2007
• Highlights from the SEW Blog: Feb. 26, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Feb 26, 2007
• Search Engine Forums Spotlight
  What's new in search? Found in the forums: Content on an E-commerce Site; Implications of CSS Layouts on SEO; First Year at SES NY; and more. Feb 23, 2007
• Highlights from the SEW Blog: Feb. 20, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Feb 20, 2007
• Search Engine Forums Spotlight
  What's new in search? Found in the forums: How Do Links And Traffic Find You; Starting My SEO Strategy; Quality Score Column; and more. Feb 16, 2007
• Highlights from the SEW Blog: Feb. 12, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Feb 12, 2007
• Search Engine Forums Spotlight
  What's new in search? Found in the forums: Is SEO Necessary? Top Ten Search Factors 2007; Bringing SEM In-house; and more. Feb 9, 2007
• Search Marketing Shows Strength in 2006
  SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. Feb 8, 2007
• Highlights from the SEW Blog: Feb. 5, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Feb 5, 2007
• Search Engine Forums Spotlight
  Links to the week's topics from search engine forums across the Web: How much is SEO worth?; Press Release and SEO; Ethical Question; and more. Feb 2, 2007
• A Look at the Next Generation of Search?
  Five search companies plied their wares at a VC-focused event in New York this week. Feb 1, 2007
• Search Presents Challenges for Retailers
  In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader. Jan 31, 2007
• Highlights from the SEW Blog: Jan. 29, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jan 29, 2007
• Search Engine Forums Spotlight
  Links to the week's topics from search engine forums across the Web: End Of Results Penalty?; H5 or strong tags?; Google Quality Score and more. Jan 26, 2007
• SEMPO: A Look Ahead
  The search marketing industry group sees 2007 as a year of growth and stabilization. Jan 25, 2007
• Microsoft Shows Off AdCenter
  A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs. Jan 23, 2007
• Highlights from the SEW Blog: Jan. 22, 2007
  Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Jan 22, 2007
• Search Engine Forums Spotlight
  Links to the week's topics from search engine forums across the Web: Redesign Top 10 Do's Don'ts; How Much Text Is Needed?; Will Google Penalize You for Linking to Non-related Sites? and more. Jan 19, 2007
• Weather.com's SEO Efforts Rest Heavily on Analytics
  Data from Coremetrics Web analytics informs virtually all of the site's search marketing efforts. Jan 18, 2007
• Search Engine Forums Spotlight
  Links to the week's topics from search engine forums across the Web: Benefits of a CSS-Driven Site; Cautionary Tale -- Someone Else Used My AdSense ID; Interdisciplinary Research And The Future Of SEO; and more. Jan 12, 2007
• Social Features Key to Yahoo Local
  Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product. Jan 11, 2007
• Highlights from the SEW Blog: Jan. 8, 2007
  Featured posts from the Search Engine Watch blog, as well as our customary headlines from around the Web. Jan 8, 2007
• Search Engine Forums Spotlight
  Links to the week's topics from search engine forums across the Web: Who's Who in Google Syndication? - How To Price & Package SEO - Google Likes Sites That Have More Pages? - Giving Up AdWords and more. Jan 5, 2007
• It's Time to See What's In the PPC Sausage
  Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and disclosure issue as much as one of technology. Jan 4, 2007

Back to Kevin Newcomb

• SEO Specialist
  GotVMail Communications Needham, United States
• Online Marketing Manager
  ThomasNet New York, United States
• Online Advertising Sales - Manager, Pricing & Inventory
  The Taunton Press Newtown, United States
• Senior Sales Executive
  Resonate Networks Alexandria, United States
• Director, Ad Operations
  Resonate Networks Alexandria, United States