Kevin Newcomb
Kevin Newcomb is Search Engine Watch's managing editor. Kevin joined Search Engine Watch in December 2006. He has been covering search marketing, among other online marketing topics, since August 2004, and has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to Search Engine Watch a unique ability to deliver news and training materials that help search marketers do their jobs better.
Recent articles by Kevin Newcomb
Following the Nofollow Kerfuffle
Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened?
Jun 17, 2009
Putting the M Back in SEM
If you wait around long enough, anything will come back in style. Now that the link economy has sprung up, flourished, and begun to recede, marketers are once again paying attention to customer needs.
Jun 11, 2009
Google Changes Course on Nofollow
Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case.
Jun 3, 2009
SearchDay | Bing Is More than Just a Live Search Rebrand
Today's search engine marketing news and opinion: Bing: What to Expect (Hint: It's More Than Just a Live Search Rebrand); Google Sitelinks for Directory-Level Pages; Ranking in Local Listings; and more.
May 29, 2009
SearchDay | Microsoft Live Search is Now Bing
Today's search engine marketing news and opinion: Microsoft Live Search is Now Bing; Promoting Your Blog; Time Warner Board Approves Plans to Spinoff AOL; and more.
May 28, 2009
SearchDay | The Decision-Making Funnel, Stage 4: Action
Today's search engine marketing news and opinion: The Decision-Making Funnel, Stage 4: Action, Part 2; Google Adds Display Ads to AdSense Link Unit Pages; Yahoo! Testing Localization on Global Homepages; and more.
May 27, 2009
SearchDay | Content is King...IF You Promote It
Today's search engine marketing news and opinion: Content is King...IF You Promote It; So I Have this Web Site...; Leave Your Ego at the Door; and more.
May 26, 2009
SearchDay | The Future of Affiliate Marketing
Today's search engine marketing news and opinion: The Future of Affiliate Marketing; Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles; adCenter Makes Website Exclusion and Site Performance Reports Available for Content Ads; and more.
May 22, 2009
SearchDay | Cabela's, Performics, and Performance Marketing
Today's search engine marketing news and opinion: Cabela's, Performics, and Performance Marketing; Google Updates Search Suggestion Feature; Ask.com Adopts Live Search's Hot Spot Photos, With Ad Twist; and more.
May 21, 2009
SearchDay | Before You Start Link Building
Today's search engine marketing news and opinion: Before You Start Link Building; Microsoft, hakia Launch Contextual Ad Networks; SearchIgnite Adds Click Attribution; and more.
May 20, 2009
Article Archives by Kevin Newcomb
Top 10 Search Terms in 10 Categories, May 2009 - Jun 12, 2009
Top 10 Search Terms in 10 Categories, April 2009 - May 21, 2009
Advertising Placements by Industry and Top Sponsored Links, March 2009 - Apr 28, 2009
Top 10 Search Terms in 10 Categories, March 2009 - Apr 21, 2009
More article archives
