Kevin Newcomb
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
Recent articles by Kevin Newcomb
Yahoo-Microsoft Deal a Win for Advertisers
The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch.
Jul 29, 2009
Google Chrome OS: So What?
Will Google's new Web-based operating system change the world? It's possible, but there's a long way to go before that happens.
Jul 8, 2009
Following the Nofollow Kerfuffle
Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened?
Jun 17, 2009
Putting the M Back in SEM
If you wait around long enough, anything will come back in style. Now that the link economy has sprung up, flourished, and begun to recede, marketers are once again paying attention to customer needs.
Jun 11, 2009
Google Changes Course on Nofollow
Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case.
Jun 3, 2009
SearchDay | Bing Is More than Just a Live Search Rebrand
Today's search engine marketing news and opinion: Bing: What to Expect (Hint: It's More Than Just a Live Search Rebrand); Google Sitelinks for Directory-Level Pages; Ranking in Local Listings; and more.
May 29, 2009
SearchDay | Microsoft Live Search is Now Bing
Today's search engine marketing news and opinion: Microsoft Live Search is Now Bing; Promoting Your Blog; Time Warner Board Approves Plans to Spinoff AOL; and more.
May 28, 2009
SearchDay | The Decision-Making Funnel, Stage 4: Action
Today's search engine marketing news and opinion: The Decision-Making Funnel, Stage 4: Action, Part 2; Google Adds Display Ads to AdSense Link Unit Pages; Yahoo! Testing Localization on Global Homepages; and more.
May 27, 2009
SearchDay | Content is King...IF You Promote It
Today's search engine marketing news and opinion: Content is King...IF You Promote It; So I Have this Web Site...; Leave Your Ego at the Door; and more.
May 26, 2009
SearchDay | The Future of Affiliate Marketing
Today's search engine marketing news and opinion: The Future of Affiliate Marketing; Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles; adCenter Makes Website Exclusion and Site Performance Reports Available for Content Ads; and more.
May 22, 2009
More articles by Kevin Newcomb
