Eric Enge

Eric Enge is the president of Stone Temple Consulting, an SEO consultancy outside of Boston. Eric is also co-founder of Moving Traffic Inc., the publisher of City Town Info and Custom Search Guide.

Recent articles by Eric Enge

Why Brand Building Isn't Enough
The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. Feb 9, 2010

Is SEO Dying? How will it Evolve?
While change is constant, publishers use SEO as a means for obtaining new customers from search engines. As long as search is around, there will be a need for people who know how to make that happen. Jan 26, 2010

Use the 80-20 Rule to do the Hard SEO Stuff Really Well
When building links and generating site content, take on the hard tasks that your competition probably won't want to deal with. Jan 12, 2010

Choose the Right SEO Project Goals
Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business. Dec 29, 2009

Measuring SEO Results
Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts. Dec 15, 2009

Four New Signals in Search
Search engines are trying to improve search quality by looking at signals such as load time, click data, Web references, and social media. Dec 1, 2009

Don't Overdo the Tweaking
Time spent constantly changing on-page content is time you aren't link building, doing PR, and social media reference building. Here's how to avoid making this mistake. Nov 17, 2009

Getting Started with a New SEO Project
Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money. Nov 3, 2009

How to Be Proactive About Reputation Management
Tips for protecting your company's name in the SERPs from people who have something negative to say about your brand. Oct 20, 2009

How Keywords Help Determine Site Architecture
Keyword research can help you create a site that users will love, is easy to use, and is more likely to attract links. Oct 6, 2009

More articles by Eric Enge