Eric Enge
Recent articles by Eric Enge
Marketing Pitches: Don't Strike Out With Your Audience
When journalists are starting out, they're trained to find the most relevant event or idea and make that the focus of their news stories. They understand that there's a very small window of time to get a reader to engage with their story. Are you following the same principles with your search marketing efforts? Nov 19, 2008
Social Media Link Building: From Fantasy to Reality
Sometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments. Nov 5, 2008
Building a Data-Driven Organization
Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization. Oct 22, 2008
SEO Link Building Fundamentals
Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be. Creative link research can provide you with some real advantages. Oct 8, 2008
Use Care When Choosing an SEO Agency
The increasing awareness about what SEO is and what it can do is a good thing. But it's important to beware of "instant experts" who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action. Sep 24, 2008
Keep Your Ideas Simple and Increase Conversions
Good ideas are often simple ones, and this rule applies to online marketing as well. Looking at the implementation of your ideas from a customer's perspective can help you see if you've simplified things enough, or gone too far. Sep 10, 2008
A Challenge to our Attention-Challenged Generation
Nothing important ever gets invented, created or built without putting in some serious time. If you want to get some real work done, you need to stop accepting interruptions from the Internet, e-mail, cell phone, texts, IM, and other technologies. Aug 27, 2008
Real-Time Analytics with Woopra
Want a souped-up analytics package that allows you to track individual users, and potentially interact with them in real time? Then Woopra may be exactly what you're looking for. Aug 13, 2008
Google vs. Yahoo on Paid Links
Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate? Jul 30, 2008
When Being First Isn't Worth It
A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high positions. These types of keywords actually lose money in the first and second positions, but longer keywords can do well near the top. By testing this idea on your campaigns, you stand to create more profitable PPC campaigns. Jul 16, 2008
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