Eric Enge

Eric Enge is the president of Stone Temple Consulting, an SEO consultancy outside of Boston. Eric is also co-founder of Moving Traffic Inc., the publisher of City Town Info and Custom Search Guide.


Recent articles by Eric Enge

    Marketing Pitches: Don't Strike Out With Your Audience
    When journalists are starting out, they're trained to find the most relevant event or idea and make that the focus of their news stories. They understand that there's a very small window of time to get a reader to engage with their story. Are you following the same principles with your search marketing efforts?

    Social Media Link Building: From Fantasy to Reality
    Sometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments.

    Building a Data-Driven Organization
    Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization.

    SEO Link Building Fundamentals
    Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be. Creative link research can provide you with some real advantages.

    Use Care When Choosing an SEO Agency
    The increasing awareness about what SEO is and what it can do is a good thing. But it's important to beware of "instant experts" who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action.

    Keep Your Ideas Simple and Increase Conversions
    Good ideas are often simple ones, and this rule applies to online marketing as well. Looking at the implementation of your ideas from a customer's perspective can help you see if you've simplified things enough, or gone too far.

    A Challenge to our Attention-Challenged Generation
    Nothing important ever gets invented, created or built without putting in some serious time. If you want to get some real work done, you need to stop accepting interruptions from the Internet, e-mail, cell phone, texts, IM, and other technologies.

    Real-Time Analytics with Woopra
    Want a souped-up analytics package that allows you to track individual users, and potentially interact with them in real time? Then Woopra may be exactly what you're looking for.

    Google vs. Yahoo on Paid Links
    Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate?

    When Being First Isn't Worth It
    A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high positions. These types of keywords actually lose money in the first and second positions, but longer keywords can do well near the top. By testing this idea on your campaigns, you stand to create more profitable PPC campaigns.

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