Rae Hoffman

Recent articles by Rae Hoffman

Rebranding Ask.com, Part Two
Ask.com's Senior User Experience Analyst Michael Ferguson continues his discussion of the company's rebranding, offering tips and suggestions for anyone considering updating or modifying a web site. Oct 4, 2006

Rebranding Ask.com
How do you engineer a major overhaul to your web site to increase traffic and user satisfaction? Ask.com's Senior User Experience Analyst describes the company's careful yet bold approach to its recent redesign in this wide-ranging interview. Oct 3, 2006

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Article Archives by Rae Hoffman

Top 10 Search Terms in 10 Categories, May 2009 - Jun 12, 2009

Top 10 Search Terms in 10 Categories, April 2009 - May 21, 2009

Advertising Placements by Industry and Top Sponsored Links, March 2009 - Apr 28, 2009

Top 10 Search Terms in 10 Categories, March 2009 - Apr 21, 2009

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Search Engine Watch Yesterday

Marketing Tactics vs. Social Media Strategy - Nov 23, 2009

Measuring Success 101, Part 1 - Nov 23, 2009

Search Engine Watch News Headlines

Bing Mobile App Now Available for BlackBerry Curve - Nov 24, 2009

Microsoft-News Corp. Talks: A Marriage Made in Hell? - Nov 24, 2009

Google Tweaks Product Search Just in Time for the Holidays - Nov 24, 2009

Hunch Tests New Question Flow; Asks for Feedback - Nov 24, 2009

Search Engine Watch Stat Headlines

Top Search Providers for August 2009 - Sep 15, 2009

Top 10 Search Terms by Category, August 2009 - Sep 11, 2009

Big Brands Missing from Social Media Ad List in June - Sep 4, 2009

Global Search Market Share, July 2009 vs. July 2008 - Sep 1, 2009

Search Engine Watch SearchDay Headlines

SearchDay | Consumers Head Online for Local Business Information - Oct 16, 2009

SearchDay | Targeting People Who Control the Links - Oct 15, 2009

SearchDay | Tips for Organizing Your Landing Page - Oct 14, 2009

SearchDay | Saturating Your Message in Search Marketing - Oct 13, 2009

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