Microsoft Upgrades Live Search Offerings

By Chris Sherman, Search Engine Watch, Sep 12, 2006

Microsoft has made a number of changes to its Windows Live offerings, including pushing some services out of beta and adding new features to others.

When Microsoft launched its next-generation Windows Live Search beta last March, the company said that it was working toward unifying all of its various platforms into a single service.

Today, Microsoft has taken the beta label off of Windows Live Search. Microsoft has also initiated the process of unifying its services. "We taking users of MSN and upgrading them to the Live Search experience," over the next few days, said Christopher Payne, Microsoft's corporate vice president, Windows Live Search. "Live.com is now first and foremost a search destination," he said.

Microsoft has also pushed the Windows Live Local service out of beta, and added a number of new features to the overall suite of Windows Live services.

Notably, the user interface for Windows Live Search is cleaner and less cluttered than before. "I think the overall user interface is a big step up," said Payne. The service no longer offers an "infinite scroll" of results, but a new set of "related searches" links offer some compelling query refinement tools for many (but not all) queries.

Payne said that related searches not only make it easier for users to continue to use shorter queries, but also help Microsoft better understand searcher intent when people use them to drill down on the subject they're looking for. "It's a cheap way to get more interactivity," he said.

Image search has also been upgraded. Previously powered by PicSearch, Microsoft is now using its own internally developed image search algorithms and index that have been over a year in the making. It's an excellent image search offering, with very good relevance for all of the test queries I tried.

A slider at the top of the result page allows you to control the size of the thumbnails presented, and a menu gives you a number of different options for displaying thumbnails of specific sizes. Mousing over a thumbnail causes the image to expand, and also spawns information about the filename, size and location of the image.

Unlike web search, image search continues to use the "infinite scroll" for results, allowing you to see a continuous series of images as you scroll down the page.

But the coolest feature is the addition of a "scratchpad" that lets you drag images to the right pane and save them as a "collection," which you can name and then recall at any time. The scratchpad , which made its debut with Windows Live Local search, is a very helpful addition to image search, and would be a welcome addition to web search results, as well.

Windows Live Local search has also lost its beta tag, and has been more fully integrated into Windows Live. Microsoft has also beefed up coverage of areas in the U.S. with its low-level "birdseye" imagery, covering just over 30% of the population centers in the U.S. Payne said Microsoft plans to continue adding to the scope of birdseye imagery available in Windows Live Local.

Microsoft has also added its relatively new QnA question answering service, as well as a video search service to Windows Live Search. Payne says that social search initiatives have become a key area where Microsoft feels it can aggressively compete with Google and Yahoo as it leverages and integrates tools like QnA, Messenger and Spaces for its more than 200 million registered users.

For the new video search, Microsoft partnered with AOL-owned Truveo due to strong customer demand, according to Payne. He said that Microsoft is building its own video search, however, but did not say when the company plans to roll it out.

In a nod to conventions, Microsoft has also renamed its "search builder" tool as a more traditional "advanced" search link. Clicking this link opens up the search builder box directly beneath the search box.

In all, Microsoft's enhancements to Windows Live Search are welcome additions, improving functionality or adding cool new features to the service. If you have yet to try the service, it's definitely worth a look.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

From The SEW Blog...

• Google Interesting Items Module: Recommend Searches, Pages & Gadgets
• Ask.com To Open R&D Center in Germany
• Track Federal Spending With Government Search Engine
• Google's Toolbar Anti-Phishing Blacklist
• Google GeoTargeted AdWords Preview Tool: See How Ads Look Outside Your Region
• Windows Live & Live Search Leaves Beta In The UK<
• Looking Back At Search & 9/11

Headlines & News From Elsewhere

• Search Briefs: A Podcast Interview with Head of Google’s Speech Recognition Efforts, ResourceShelf
• Microsoft adCenter Continues Serving Ads 60 Hours Beyond Pausing Campaign, Search Engine Roundtable
• Northern Light’s New Business Research Engine, ResourceShelf

• Yahoo Adds Conference Calling to Messenger, Search Engine Journal

• Yahoo Messenger Offers Free Group Conference Calls (eWeek), Reuters
• Google To Offer Katie Couric News Feeds, Information Week
• Google has 1.3 Million pages of its own in the Supplemental Index, ABAKUS Search Engine Marketing SEO Blog
• Google appoints Dennis Woodside to UK MD, NMA
• Brit Hume Exposes Google Bomb Plot Against 'The Path To 9/11', News Busters
• SEO Bloggers Said What? Search Top 25 Blogs Here, Reality SEO
• More Add-ons for NASA’s World Wind (A 3D Digital Globe), ResourceShelf
• The thoughts of chairman Ma, The Guardian
• Yahoo China to be profitable in one year - Alibaba's Ma, Forbes.com
• Cool Flickr Geotagging Examples, Bradley Horowitz
• Google Maps Updates Satellite Photos, Google Blogoscoped
• Google China Teacher's Day Logo, Google Blogoscoped
• Microsoft Launches Desktop Feed Reader, TechCrunch
• Alexa & Hitwise and Real Numbers, Oh My!, SEOmoz
• Microsoft YouTube Clone Coming, TechCrunch
• More Google domain activity - AdSense for TV and web history
• Original Signal Transmits Attention Data and Feeds, Micro Persuasion