Tony Wright

Tony Wright is founder and CEO of WrightIMC, a Dallas-based digital consultancy dedicated to helping advertising agencies, PR firms, interactive shops and corporate in-house teams build successful and profitable search engine marketing teams, while also assisting select clientele with their interactive and search marketing needs.

With almost a decade of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Wright has helped hundreds of fortune 500 and mid-level clients successfully create or enhance their interactive advertising and search engine marketing teams.

Recent articles by Tony Wright

Tips for Being a Great PPC Client
Tony Wright tells you what it takes to be a great PPC client, getting the most out of the client-agency relationship. Aug 27, 2007

The Long Tail Is Dead -- Long Live the Long Tail
Search is not the well-kept secret it once was, and targeting the long tail is becoming hard to do. Tony Wright has some tips for playing the long tail in today's SEM market. Aug 20, 2007

Google's Local Search Land Grab
Google wants to digitize local search information, and Tony Wright tells you how you can help. Aug 13, 2007

Microsoft adCenter Could Win the Search Battle
Tony Wright thinks Microsoft adCenter can win the search wars if it can scale the audience. Aug 6, 2007

PR Pros Make Great Search Marketers


Tony Wright tells you why public relations pros make the best search marketers and wants to convince more of them to participate in "The Search."

Jul 30, 2007

Do You Really Need to Overhaul Your Landing Pages?
As summer rolls around, many clients resort to tweaking their landing pages. Tony Wright tells you how to determine whether or not this is really necessary. Jul 23, 2007

Boosting CTRs in a Search Fragmenting World
Tony Wright reports further on the fragmentation of search with reader-submitted tips and some of his own. Here's what you can do to keep your CTRs up. Jul 16, 2007

The Beginning of the Fragmentation of Search
Tony Wright ponders the evolution of search marketing from its heady first years to the competitive situation today. Can this be the beginning of the fragmentation of search? Jul 9, 2007

Zen and the Art of Paid Search Maintenance
Discipline is the key to achieving paid search enlightenment ... aka success. Tony Wright gives you a few tips for implementing some regular processes to ensure top performance from your paid search campaigns. Jul 2, 2007

Can Google Analytics Be Evil?
Tony Wright has a question for you about Google Analytics. Like most marketers, he preferred third party analytics tools due to data privacy concerns. However, a recent experience with Google Analytics was so positive that he wants to know what you think. Jun 25, 2007

More articles by Tony Wright