Archive for Bill Hunt

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Timing is Everything in Global Search Marketing
Understanding international variations in seasons, fiscal years, and popular vacation times is critical for connecting with prospects when they're ready to buy. Oct 28, 2009
Less Common Problems of International SEO
Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. Sep 30, 2009
Managing Your Global Search Program
Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used by successful global organizations to make their programs more effective. Sep 2, 2009
Are Language Options Hurting Your International Sites?
Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection. Aug 6, 2009
What, Exactly, is Search Engine Spam?
There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques? Feb 16, 2005
Web Standards vs. Search Friendly Sites: Can You Have Both?
Web designers don't understand search optimization, and search marketers are clueless about usability and style—at least according to conventional wisdom. The good news is, those attitudes are slowly starting to change. Feb 10, 2005