Bill Hunt

Bill is considered a top thought leader on global search engine marketing and social media. He is an internationally-recognized search marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts, and corporate leaders frequently seek Bill's advice to effectively leverage enterprise/global search marketing and social media strategy.

Bill was previously CEO of two of the largest global search marketing firms, Global Strategies and Outrider — both of which were acquired by WPP. As CEO, Bill grew both companies, oversaw global expansion, and provided strategic search marketing services for Fortune 100 companies such as Adobe, Cisco, IBM, Intel, Nestle, P&G, and Zurich Financial.

Bill is currently on the board of directors of the SEMPO. He earned a B.A. in Asian studies/Japanese from the University of Maryland (Tokyo campus), and a B.S. in international business from California State University, Los Angeles. Bill is also a veteran of the Marine Corps.

Recent articles by Bill Hunt

Timing is Everything in Global Search Marketing
Understanding international variations in seasons, fiscal years, and popular vacation times is critical for connecting with prospects when they're ready to buy. Oct 28, 2009

Less Common Problems of International SEO
Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. Sep 30, 2009

Managing Your Global Search Program
Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used by successful global organizations to make their programs more effective. Sep 2, 2009

Are Language Options Hurting Your International Sites?
Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection. Aug 6, 2009

What, Exactly, is Search Engine Spam?
There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques? Feb 16, 2005

Web Standards vs. Search Friendly Sites: Can You Have Both?
Web designers don't understand search optimization, and search marketers are clueless about usability and style—at least according to conventional wisdom. The good news is, those attitudes are slowly starting to change. Feb 10, 2005

More articles by Bill Hunt