Archive for Greg Jarboe

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CNN and MSNBC Battle Yahoo News for Top News Site
Integration of video into news stories may be making the difference in the battle for news supremacy. Apr 29, 2008
Print Journalists Optimistic...Or Not
A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results? Apr 16, 2008
Is Google Not So Portal-Like After All?
Last week, comScore data showed that Google was sending more traffic to its own properties than it had been, leading some to worry if it was becoming more like a portal than a search engine. But that data appears to miss the larger picture, where Google is sending even more traffic to news sites than it does to Google News. Mar 26, 2008
Finding Recession-Proof SEM Jobs
Are search engine marketing jobs and budgets really recession-proof? And, if they are, will going to SES New York this week help traditional marketers get through the most serious recession since World War II? Mar 17, 2008
Online Reputation Management Requires Cabinet War Rooms
Intense preparation helped Churchill win the war, and it can help you deal with a sudden reputation management crisis. Reacting swiftly and decisively can help minimize the damage from negative search results. Mar 11, 2008
Stop Press 2: Hitwise Data Shows Google News UK Unbiased
Based on these Hitwise UK numbers, Google News UK is so unbiased that it is even sending traffic to its competitors. Feb 27, 2008
Stop Press: Google News Edges Past Yahoo News in UK
Can small variations in the UK news search engine market produce large variations in the long-term behavior of the worldwide search engine market? Feb 12, 2008
Q&A with Nick Carr, Author of The Big Switch
Author and SES London keynote speaker Nick Carr says that cheap computing, like cheap electric power did 100 years ago, cheap computing power is revolutionizing the way we do business. Jan 15, 2008
It's "Horses for Courses" at SES London
By sending a team to SES London, your organization will be able to put different "horses" on different "courses." Jan 9, 2008
Blogs Are the New Trade Press
Memo to the media relations director: Online publications and group blogs are the new trade press – and these new media that can generate web traffic as well as publicity. Dec 18, 2007
Top News Stories from SES Chicago
Greg Jarboe tracks the top news stories and blog posts written at Search Engine Strategies Chicago last week. Dec 11, 2007
Is the Social Media Press Release a Meatball Sundae?
The idea of a social media release is on trial, and it looks like the jury is ready to convict. Nov 27, 2007
20,000 Reasons to Attend SES Chicago
If you play your cards right, your company could get a five-fold return on investment for the cost of the conference, expo and training classes as well as for airfare and a hotel. Nov 6, 2007
Will the Revolution in Mobile Search be Televised?
CBS Mobile is teaming up with Medio Systems to add mobile search capabilities and search advertising opportunities to CBS Mobile sites. Is this "the shot heard round the world" of mobile search? Oct 23, 2007
Search About to Upset the Political Applecart
Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Oct 16, 2007
News Search Analysis: SES San Jose
Some news and blog search analysis shows that Google's universal search and Marissa Mayer ruled the headlines in coverage of Search Engine Strategies. Aug 29, 2007
Schedule Optimization for SES San Jose
Still trying to figure out which of the 73 sessions to attend at next week's Search Engine Strategies conference? Let Greg Jarboe guide you with his optimized schedule for paid- and organic-focused search marketers. Aug 16, 2007
5 Questions on Innovation
A recent Wharton School conference presented five questions for innovators on blogs, search engines, and innovation online. Jul 3, 2007
The Crowded World of Press Release SEO
Getting ranked in news search engines, and now in universal search engines, is about to get a whole lot harder with the influx of more savvy PR professionals and offline media companies. Jun 21, 2007
Search Engine Strategies Toronto Was ... Different
Many things were different in Toronto last week, but that's just a reflection of the changing times in the search industry. Jun 19, 2007