Archive for Anne Kennedy

15 articles
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Curbing SEOs Who've Gone Wild
When it comes to optimizing your website for search engines, when is enough... enough? And why is overoptimization a problem? May 10, 2006
What Clicks with Web Searchers
How do searchers find what they want online? Not the way you might think, according to a number of new studies that examined searcher behavior in a variety of situations. May 5, 2005
The Power of Virtual Search Engine Marketing
Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here's how the trend is playing out. Jan 26, 2005
Search Marketing Off the Beaten Track
Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites. Oct 19, 2004
Search Marketing Off the Beaten Track
Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites. Oct 19, 2004
Growing a Successful Search Marketing Business
Building a search marketing company holds the promise of both meaningful profits and a lot of fun -- but it takes hard work and some savvy business sense to be truly successful. Jul 13, 2004
Growing a Successful Search Marketing Business
Building a search marketing company holds the promise of both meaningful profits and a lot of fun -- but it takes hard work and some savvy business sense to be truly successful. Jul 12, 2004
Search Marketing & the Spanish Speaking Internet
Looking for the hottest market potential in search? Look to the culture of salsa dancing, volcanic chili peppers and red hot Latin music. That's right, Spanish speaking Internet users. Search en Espanol. Jun 22, 2004
Search Marketing & the Spanish Speaking Internet
Looking for the hottest market potential in search? Look to the culture of salsa dancing, volcanic chili peppers and red hot Latin music. That's right, Spanish speaking Internet users. Search en Espanol. Jun 22, 2004
Affiliate Programs: Moneymakers or Brandbusters?
Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. Mar 23, 2004
Affiliate Programs: Moneymakers or Brandbusters?
Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. Mar 23, 2004
Balancing Paid and Organic Search Listings
Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines? Oct 23, 2003
Balancing Paid and Organic Search Listings
Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines? Oct 23, 2003
Paid Placement Alternatives to Overture and Google
In an online advertising world dominated by 900-pound gorillas Overture and Google AdWords, what do second-tier pay-for-placement engines such as Ah-Ha, FindWhat and Search123 bring to the party? May 15, 2003
Home-Grown Search Engine Optimization
Managing a search engine optimization effort needn't be stressful if you follow these tips from a panel of experts. Feb 6, 2003