Anne F Kennedy

Recent articles by Anne Kennedy

Curbing SEOs Who've Gone Wild
When it comes to optimizing your website for search engines, when is enough... enough? And why is overoptimization a problem? May 10, 2006

What Clicks with Web Searchers
How do searchers find what they want online? Not the way you might think, according to a number of new studies that examined searcher behavior in a variety of situations. May 5, 2005

The Power of Virtual Search Engine Marketing
Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here's how the trend is playing out. Jan 26, 2005

Search Marketing Off the Beaten Track
Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites. Oct 19, 2004

Search Marketing Off the Beaten Track
Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites. Oct 19, 2004

Growing a Successful Search Marketing Business
Building a search marketing company holds the promise of both meaningful profits and a lot of fun -- but it takes hard work and some savvy business sense to be truly successful. Jul 13, 2004

Growing a Successful Search Marketing Business
Building a search marketing company holds the promise of both meaningful profits and a lot of fun -- but it takes hard work and some savvy business sense to be truly successful. Jul 12, 2004

Search Marketing & the Spanish Speaking Internet
Looking for the hottest market potential in search? Look to the culture of salsa dancing, volcanic chili peppers and red hot Latin music. That's right, Spanish speaking Internet users. Search en Espanol. Jun 22, 2004

Search Marketing & the Spanish Speaking Internet
Looking for the hottest market potential in search? Look to the culture of salsa dancing, volcanic chili peppers and red hot Latin music. That's right, Spanish speaking Internet users. Search en Espanol. Jun 22, 2004

Affiliate Programs: Moneymakers or Brandbusters?
Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. Mar 23, 2004

More articles by Anne Kennedy