Archive for Grant Crowell

Grant Crowell

Showing 60 items

  • Trademark Law – What Search Marketers Should Know, Part 2
    Here we cover important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for both protecting your own trademark material and respecting the trademarks of others. Oct 18, 2007
  • Trademark Law – What Search Marketers Should Know, Part 1
    Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike. Oct 17, 2007
  • Search and the Law: Professor Eric Goldman
    As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law. Oct 9, 2007
  • Is Optimization Key to Local Video Ads?
    IYP providers may one day dominate local video ad sales, but not without a video search optimization plan. Oct 5, 2007
  • Search and the Law: Attorney Deborah Wilcox
    As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads. Oct 4, 2007
  • Search and the Law: Attorney Clarke Douglas Walton
    As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the DMCA, and future legal issues on the horizon for search marketers. Oct 3, 2007
  • Copyright Law: What Search Marketers Should Know (Part 2)
    Addressing copyright infringement issues can be a tricky business. Take the time to plan out your approach so you can get through it quickly and easily. Sep 27, 2007
  • Copyright Law: What Search Marketers Should Know (Part 1)
    Most online copyright infringement issues are best handled by being diplomatic and professional, and can be handled with some simple legal procedures. Sep 26, 2007
  • Will Search Marketers Change Their Spots?
    Most search marketers know the value of user-generated content when they launch online videos for clients. What can search marketers do to promote their own services and stand out from the pack? As production values get better online, though, more professional video spots can replace search marketers' talking heads. Sep 7, 2007
  • Choosing Partnerships for Your Video Search Marketing
    Grant Crowell tells you how to select and work with a professional video production partner as well as the importance of choosing a video host for displaying your videos. Aug 10, 2007
  • Implementing your Search Strategy for the Latino Market, Part 2
    In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks. Jul 25, 2007
  • Implementing your Search Strategy for the Latino Market, Part 1
    In this two-part article, we discuss ways to implement strategies recommended by established search marketing professionals in the Latino arena. Jul 24, 2007
  • SES Latino -- Interview with Conference Chair Nacho Hernandez
    Hernandez discusses the rapid growth of the Hispanic and Latin American market, and the wide-open opportunities coupled with special challenges for search marketers. Jul 19, 2007
  • Planning your Search Strategy for the Latino Market
    We present recommended preparation strategies by established SEMs in the Latino arena, along with a resource list of how and where to start your own Latino search marketing and optimization strategy. Jul 18, 2007
  • Challenges of the Latino Search Market
    The challenges that exist with the Latino market right now are the very reason that there is great opportunity. Jul 17, 2007
  • Call for Production Value Standards in Search Marketing Videos
    Grant Crowell conducts a survey of the top-20 videos on YouTube and comes to the conclusion that our industry needs the same professional standards for search marketing videos as we hold for our Web sites. Jul 13, 2007
  • Opportunities in the Latino Search Market
    U.S. search marketers who look to serve U.S. Hispanics and Latin Americans will find fast-growing markets and untapped opportunities from multicultural audiences in their native country and abroad. Jul 12, 2007
  • Can You Translate a Successful Search Campaign?
    Making a search campaign that's been successful in English work in Spanish can be more difficult than simply translating the same words. Jul 11, 2007
  • Video Search Optimization Tech Tips – Knowing the 4 P's
    Do you want to optimize your video for maximum visibility in the search engine results pages? Grant Crowell explains the technical aspects of video optimization and viral linking in detail. A must read for those planning to use this hot new marketing strategy. Jun 29, 2007
  • Balancing Video Quality and Search Optimization
    Do you plan to optimize a video for search engine visibility? It's important for video search optimizers to communicate with videographers in producing quality videos. Grant Crowell tells you how to balance your video quality and shorten compression time, using YouTube as an example. Jun 8, 2007
  • You Can Win On YouTube By Optimizing Comments
    Vertical columnist Grant Crowell shares tips for making YouTube work for you as a search marketing strategy. May 18, 2007
  • Optimizing Images for Search Engines
    One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results, few have come to understand the benefits of image search optimization. Dec 28, 2006
  • Coping with Convergence: Local Search Meets Mobile and WiFi, Part 2
    Consumers have huge incentive to flock to mobile search. As such, now's an excellent time for search specialists to get into the mobile search market. Nov 16, 2006
  • Coping with Convergence: Local Search Meets Mobile and WiFi, Part 1
    While many industry and internet specialists agree that a genuine convergence between technology and content for mobile has been achieved, many questions still remain on what exactly are the opportunities for local merchants and search marketers. Is now the time for search marketers to enter mobile and bring their clients with them? Nov 15, 2006
  • Search Marketing in Regulated Industries
    Developing and promoting a site for a company in a highly regulated industry can be a challenge to a search marketer on many unforeseen levels. Here's how to avoid common gotchas or even worse consequences. Sep 14, 2006
  • Search Marketing in Regulated Industries
    Developing and promoting a site for a company in a highly regulated industry can be a challenge to a search marketer on many unforeseen levels. Here's how to avoid common gotchas or even worse consequences. Sep 14, 2006
  • Understanding Searcher Behavior
    Searchers interact with search engines in a variety of ways, and understanding searcher behavior is an increasingly important aspect of effective search marketing. Jun 14, 2006
  • Search Engine Optimization for Podcasts
    Podcasting is comparatively new, though there are already numerous podcast search engines and it's important to optimize your audio files if you want listeners to find your spoken content. Mar 9, 2006
  • Copyrights, Trademarks and Search Engines
    Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. Oct 20, 2005
  • Copyrights, Trademarks and Search Engines
    Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. Oct 20, 2005
  • Video and Podcast Search Engines
    Video streams and podcasts have exploded in popularity on the web, but how do you search to find this type of content? And if you're a content owner, how do you make sure your multimedia files can be found? Oct 11, 2005
  • Video and Podcast Search Engines
    Video streams and podcasts have exploded in popularity on the web, but how do you search to find this type of content? And if you're a content owner, how do you make sure your multimedia files can be found? Oct 11, 2005
  • Click Fraud: A Legal Look
    Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue? May 10, 2005
  • Click Fraud: A Legal Look
    Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue? May 10, 2005
  • Search Engines and Legal Issues
    A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options? Feb 23, 2005
  • Search Engines and Legal Issues
    A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options? Feb 23, 2005
  • Avoiding Search Engine Woes with Multiple Domains and Websites
    Operating multiple sites using numerous domains is a great strategy for businesses appealing to a wide range of customers. But this approach may trigger search engine spam penalties, if you're not careful with implementation. Feb 15, 2005
  • Avoiding Search Engine Woes with Multiple Domains and Websites
    Operating multiple sites using numerous domains is a great strategy for businesses appealing to a wide range of customers. But this approach may trigger searchengine spam penalties, if you're not careful with implementation. Feb 15, 2005
  • Search Online, Buy Offline: How to Tell?
    Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases? Oct 27, 2004
  • Retaining Traffic after a Web Site Redesign
    Your site gets great traffic from search engines, and yet it needs a new design. How can you freshen up a site without risking a decline in rankings and a loss of traffic from search engines? Oct 21, 2004
  • Search Engine Marketing and Branding Challenges
    Search engines are recognized as one of the best ways to generate qualified leads online. What about branding aspects? Should search engine marketing be considered as part of a brand-building campaign? Jul 28, 2004
  • Search Engine Marketing and Branding Challenges
    Search engines are recognized as one of the best ways to generate qualified leads online. What about branding aspects? Should search engine marketing be considered as part of a brand-building campaign? Jul 28, 2004
  • How Much is a Search Marketing Firm Worth?
    In rececent months we've seen a wave of small search marketing firms selling to larger buyers. How much are search engine marketing companies worth? If you own a firm, when is the right time to sell? Jul 20, 2004
  • Public Relations Via Search Engines
    Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners. Jun 30, 2004
  • Public Relations Via Search Engines
    Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners. Jun 30, 2004
  • The "Secret System" of Search Engine Advertising
    Search engines have become one of the fastest growing venues in the advertising market, bringing clients from the old world of traditional advertising to the new world of paid listings. Yet while ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. Dec 18, 2003
  • The "Secret System" of Search Engine Advertising
    Search engines have become one of the fastest growing venues in the advertising market, bringing clients from the old world of traditional advertising to the new world of paid listings. Yet while ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. Dec 18, 2003
  • How Search Engines Make Money
    Too often, web entrepreneurs today think of search as a one-way business, focusing solely on how to make money off of the search engines without understanding how search engines also need to make money in order to survive and thrive. Dec 16, 2003
  • How Search Engines Make Money
    Too often, web entrepreneurs today think of search as a one-way business, focusing solely on how to make money off of the search engines without understanding how search engines also need to make money in order to survive and thrive. Dec 16, 2003
  • Analyzing Search Engines as Investments
    Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding. Oct 29, 2003
  • Analyzing Search Engines as Invesments
    Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding. Oct 29, 2003
  • Shopping Search Engines Fuel Online Sales
    Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Jun 5, 2003
  • Shopping Search Engines Fuel Online Sales
    Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Jun 5, 2003
  • Search Engine Marketing and Branding
    Search engines are recognized as one of the best ways to generate qualified leads online. Should search engine marketing be considered as part of a brand-building campaign? May 8, 2003
  • Search Engine Marketing and Branding
    Search engines are recognized as one of the best ways to generate qualified leads online. Should search engine marketing be considered as part of a brand-building campaign? May 3, 2003
  • Low Budget Search Engine Marketing
    Need to be found in the search engines but can't afford to hire a search engine specialist? How can you attract visitors to your web site with little or no funding? Three experts share their proven low budget techniques. Nov 13, 2002
  • Big Sites + Big Brands = Big Search Engine Marketing Challenges
    Big Web Sites and brands come with bigger challenges - that was the main theme at the Big Sites and Big Brands Forum held at the recent Search Engine Strategies conference in San Jose, CA. Oct 9, 2002
  • Writing for Search Engines
    Writing content that ranks well in search engines isn't enough -- you must also make sure it reads wellfor your intended audience. Sep 26, 2001
  • Leveraging Your Content
    Though they're 'cool,' advanced design techniques such as frames, Flash and dynamically generated Web sites pose challenges for search engines. Sep 25, 2001
  • Designing Search Engine Friendly Sites
    search engine friendly design optimization SEARCH ENGINE FRIENDLY DESIGN OPTIMIZATION Sep 11, 2001

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