Archive for Grant Crowell

60 articles
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Trademark Law – What Search Marketers Should Know, Part 2
Here we cover important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for both protecting your own trademark material and respecting the trademarks of others. Oct 18, 2007
Trademark Law – What Search Marketers Should Know, Part 1
Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike. Oct 17, 2007
Search and the Law: Professor Eric Goldman
As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law. Oct 9, 2007
Is Optimization Key to Local Video Ads?
IYP providers may one day dominate local video ad sales, but not without a video search optimization plan. Oct 5, 2007
Search and the Law: Attorney Deborah Wilcox
As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads. Oct 4, 2007
Search and the Law: Attorney Clarke Douglas Walton
As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the DMCA, and future legal issues on the horizon for search marketers. Oct 3, 2007
Copyright Law: What Search Marketers Should Know (Part 2)
Addressing copyright infringement issues can be a tricky business. Take the time to plan out your approach so you can get through it quickly and easily. Sep 27, 2007
Copyright Law: What Search Marketers Should Know (Part 1)
Most online copyright infringement issues are best handled by being diplomatic and professional, and can be handled with some simple legal procedures. Sep 26, 2007
Will Search Marketers Change Their Spots?
Most search marketers know the value of user-generated content when they launch online videos for clients. What can search marketers do to promote their own services and stand out from the pack? As production values get better online, though, more professional video spots can replace search marketers' talking heads. Sep 7, 2007
Choosing Partnerships for Your Video Search Marketing
Grant Crowell tells you how to select and work with a professional video production partner as well as the importance of choosing a video host for displaying your videos. Aug 10, 2007
Implementing your Search Strategy for the Latino Market, Part 2
In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical search services, and Latino ad and social networks. Jul 25, 2007
Implementing your Search Strategy for the Latino Market, Part 1
In this two-part article, we discuss ways to implement strategies recommended by established search marketing professionals in the Latino arena. Jul 24, 2007
SES Latino -- Interview with Conference Chair Nacho Hernandez
Hernandez discusses the rapid growth of the Hispanic and Latin American market, and the wide-open opportunities coupled with special challenges for search marketers. Jul 19, 2007
Planning your Search Strategy for the Latino Market
We present recommended preparation strategies by established SEMs in the Latino arena, along with a resource list of how and where to start your own Latino search marketing and optimization strategy. Jul 18, 2007
Challenges of the Latino Search Market
The challenges that exist with the Latino market right now are the very reason that there is great opportunity. Jul 17, 2007
Call for Production Value Standards in Search Marketing Videos
Grant Crowell conducts a survey of the top-20 videos on YouTube and comes to the conclusion that our industry needs the same professional standards for search marketing videos as we hold for our Web sites. Jul 13, 2007
Opportunities in the Latino Search Market
U.S. search marketers who look to serve U.S. Hispanics and Latin Americans will find fast-growing markets and untapped opportunities from multicultural audiences in their native country and abroad. Jul 12, 2007
Can You Translate a Successful Search Campaign?
Making a search campaign that's been successful in English work in Spanish can be more difficult than simply translating the same words. Jul 11, 2007
Video Search Optimization Tech Tips – Knowing the 4 P's
Do you want to optimize your video for maximum visibility in the search engine results pages? Grant Crowell explains the technical aspects of video optimization and viral linking in detail. A must read for those planning to use this hot new marketing strategy. Jun 29, 2007
Balancing Video Quality and Search Optimization
Do you plan to optimize a video for search engine visibility? It's important for video search optimizers to communicate with videographers in producing quality videos. Grant Crowell tells you how to balance your video quality and shorten compression time, using YouTube as an example. Jun 8, 2007