GeoCities Lands Partnership With Second Search Engine
GeoCities Lands Partnership With Second Search Engine
From The
Search Engine Report
Jan. 9, 1998
Late last year, GeoCities and Lycos began a partnership promoting each others sites with reciprocal services. Now GeoCities has received a $5 million investment from Yahoo, along with another cross-promotion agreement.
Under the Yahoo deal, announced Jan. 5, those who have become "members" of Yahoo by signing up for free email, chat and other services will now also receive free personal web pages in GeoCities. In turn, new and existing GeoCities members will receive Yahoo membership benefits.
Yahoo will also be promoted throughout GeoCities, with links to appropriate categories and service. This won't affect the Lycos deal, however.
"GeoCities will continue to build on its relationship with Lycos, including providing access to the Lycos-created search catalog of GeoCities as presently integrated throughout both services," according to the GeoCities announcement.
In the Lycos deal, GeoCities visitors can either search the site or the web via a search box that taps into Lycos. The Lycos logo is associated with the box. Additionally, visitors to the Lycos service can choose to search "Personal Homepages," which is really a search specifically of GeoCities free web pages.
Yahoo Press Release
http://www.yahoo.com/docs/pr/release138.html
GeoCities Press Release
http://www.geocities.com/main/press/pr010598.html
Softbank, Yahoo fund GeoCities
News.com, Jan. 5, 1998
http://www.news.com/News/Item/0,4,17791,00.html
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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.
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