SES Chicago - December 7-11, 2009
SearchDay is our free daily e-mail summarizing the day's search marketing news.

AOL Switches To Inktomi

It's not your imagination. AOL Search is now apparently using Inktomi results for its main listings, relegating the Open Directory's presence to having category-only links appearing at the bottom of the page. The switch happened last week.

It's a big blow for the AOL-owned Open Directory, given that AOL Search was the largest distribution partner it had. The Open Directory continues to provide the main results at Netscape Search, and it is also the data used for the Google Directory.

AOL couldn't talk about the change yet, but I'll be following up about the switch for a future issue.

AOL Search
http://search.aol.com

Open Directory
http://www.dmoz.org

Netscape Search
http://search.netscape.com

Google Directory
http://directory.google.com


Newsletter signup
Subscribe today and receive the next edition of SearchDay delivered to your inbox.


Learn more about Newsletters Learn more about Newsletters   Subscribe to RSS Feeds Subscribe to RSS Feeds

Biography
Danny Sullivan

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

To contact current Search Engine Watch editorial staff, please click here.

Archive

Search Engine Watch Yesterday

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States